How the Role of Store Managers Has Changed Feb 05, 2018 By: Elizabeth Mackin, Assistant, Education, Food Marketing Institute While the role of a store manager still requires a friendly face and a strong work ethic, just like the evolving marketplace, their duties are being redefined. Store managers ensure operations run smoothly day-in and day-out by balancing the needs of their customers and employees, managing the proper amount of inventory, and combining strategy and creativity to reach company goals. But, the skills for the job are expanding. On top of a long-list of operational responsibilities, they must also understand how to reach the digital shopper and manage the complexities of a multi-generational workforce. Former judge of FMI’s Store Manager Awards program, Sheila Laing, chief administrative officer at Hy-Vee, Inc., explains how the role of a store manager has changed in food retail. Watch here: Do you know an outstanding store manager? Nominate them today for FMI’s Store Manager Awards at FMI.org/StoreManagerAwards.