FMI is committed to the growth and success of fresh food companies and their partners. FMI provides resources and networks that support the interests of member companies throughout the global, fresh produce supply chain, including family-owned, private and publicly traded businesses as well as regional, national and international companies. The following resources are available for food retailers on fresh foods.
Produce is big business and understanding the consumer perceptions, attitudes and behaviors regarding fresh fruits and vegetables is crucial to optimizing sales and profits. The Power of Produce 2015 is the first report of its kind exploring: Purchasing patterns, including traditional and alternative store formats shopped. Consumption of fresh fruit and vegetables in various meal occasions, including snacking and juicing. Pre-trip preparation and in-store decisions relative to produce. The influence of various marketing and sales techniques, as well as the effect of new items. Interest in organic, local and non-GMO. The use of value-added produce and the interplay between fresh, frozen and canned. Perceptions and ratings of the produce department. Recommended improvements.
The Power of Meat 2015 is the tenth in an annual report series exploring consumer perceptions, attitudes and behaviors regarding fresh and processed meat and poultry. Every year, the study explores: - Meat/poultry consumption and purchasing patterns, including store formats shopped. - Nutrition, including labeling on fresh and processed meat. - Frequency of preparing certain types of meat. - Marketing and sales techniques. - Interest in organic and natural meats. - Packaging preferences and influences. - Perceptions and use of the meat case versus the full-service counter. - Recommended improvements. Other topics in the 2015 report include: - The impact of higher meat and poultry prices on the purchase. - Interest in and barriers to shopping for meat and poultry online. - Shopping for meat and poultry at farmers' markets. - The local movement and how it affects the meat department. - The interest in sustainable, non-GMO and value-added meat and poultry. - Measuring the impact of health and wellness on the meat and poultry purchase.
The Food Marketing Institute has long supported U.S. food retailers through annual surveys of shopper behaviors and attitudes, providing consistent metrics to evaluate the changing market landscape. This year, FMI worked with the Hartman Group to supplement our U.S. Grocery Shopper Trends research perspective with a cultural lens, interviewing Americans in their homes and while shopping, and drawing upon ethnographic research into U.S. food consumption and consumers.
New research from FMI and Technomic, The Sophistication of Supermarket Fresh Prepared Foods, finds that as supermarkets become increasingly skilled in food service, this decision for shoppers becomes more complex. The study details the sophistication of supermarket fresh prepared foods among 28 banners, representing 8,000 stores, and substantiates the $15 billion growth of supermarket fresh prepared foods over the last eight years. The study finds that most stores (64 percent) witnessed 2014 prepared foods category growth of nine percent or higher. Here are the top 10 in-depth findings from the report.
Fresh foods are a key strategy for food retailers to differentiate themselves. At FMI Connect 2015, the Fresh Pavilion was a highlight of the show floor. See these recap videos for other trends discussed and we'll see you in Chicago, June 20-23, 2016!
10 Findings on Fresh Prepared Foods in Grocery Stores
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Study Reviews Accelerating Sophistication of Supermarket Fresh Prepared Foods
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