Fresh Foods

FMI is committed to the growth and success of fresh food companies and their partners. FMI provides resources and networks that support the interests of member companies throughout the global, fresh produce supply chain, including family-owned, private and publicly traded businesses as well as regional, national and international companies. The following resources are available for food retailers on fresh foods.

Rick Stein

For questions or more information, please contact FMI's Vice President of Fresh Foods, Rick Stein

FMI Fresh Food Resources

  • Power of Produce 2015

    Produce is big business and understanding the consumer perceptions, attitudes and behaviors regarding fresh fruits and vegetables is crucial to optimizing sales and profits. The Power of Produce 2015 is the first report of its kind exploring: Purchasing patterns, including traditional and alternative store formats shopped. Consumption of fresh fruit and vegetables in various meal occasions, including snacking and juicing. Pre-trip preparation and in-store decisions relative to produce. The influence of various marketing and sales techniques, as well as the effect of new items. Interest in organic, local and non-GMO. The use of value-added produce and the interplay between fresh, frozen and canned. Perceptions and ratings of the produce department. Recommended improvements. 

  • Power of Meat 2015

    The Power of Meat 2015 is the tenth in an annual report series exploring consumer perceptions, attitudes and behaviors regarding fresh and processed meat and poultry. Every year, the study explores: - Meat/poultry consumption and purchasing patterns, including store formats shopped. - Nutrition, including labeling on fresh and processed meat. - Frequency of preparing certain types of meat. - Marketing and sales techniques. - Interest in organic and natural meats. - Packaging preferences and influences. - Perceptions and use of the meat case versus the full-service counter. - Recommended improvements. Other topics in the 2015 report include: - The impact of higher meat and poultry prices on the purchase. - Interest in and barriers to shopping for meat and poultry online. - Shopping for meat and poultry at farmers' markets. - The local movement and how it affects the meat department. - The interest in sustainable, non-GMO and value-added meat and poultry. - Measuring the impact of health and wellness on the meat and poultry purchase.

  • Private Brand Strategies 2015

    In 2014, FMI Private Brands Council conducted an extensive research study to identify the distinctions between Grocery Retailers experiencing Store Brands growth versus those with Store Brand sales that are flat or are in decline. While the study was thorough and extremely informative, it did not include the voice of the private brand manufacturer. So the FMI Private Brands Council decided to conduct a research study in 2015 to gain an understanding of the private brand manufacturers' perspective in regards to Store Brands best practices. - View More
  • 2015 U.S. Grocery Shopper Trends

    The Food Marketing Institute has long supported U.S. food retailers through annual surveys of shopper behaviors and attitudes, providing consistent metrics to evaluate the changing market landscape. This year, FMI worked with the Hartman Group to supplement our U.S. Grocery Shopper Trends research perspective with a cultural lens, interviewing Americans in their homes and while shopping, and drawing upon ethnographic research into U.S. food consumption and consumers.


  • 2015 U.S. Grocery Industry Speaks

    In its 65th year, FMI’s The Food Retailing Industry Speaks ("Speaks") provides the industry with important operational and financial benchmarks ranging from sales and profits to shrink, turns and differentiation tactics. The data is drawn primarily from FMI’s annual survey of U.S. food retailers and wholesalers, and was supplemented with information from public company Securities and Exchange Commission (SEC) 10K filings.
  • Playing Supermarket Myth Whack-A-Mole

    Oct 30, 2015
    Whack-a-moleThe rationale behind the myth busting web page is to provide our members with resources to confront the misperception being perpetuated every time they hear or see it, so we don’t have to play whack-a-mole on an ongoing basis. If we challenge the myths with facts, we lesson the likelihood of repetition.  Also, because most myths have a glimmer of truth about them, if we provide a balanced response perhaps it will highlight the facts, inform the public and address an issue rather than distort it.
    Full story
  • Myth or Treat: Correcting Food Retail Misconceptions

    Oct 14, 2015
    Supermarket Myths BustedThe food retail industry is accessible and customer-service-based, which are positive attributes that sometimes make a supermarket a susceptible target for unsolicited criticism. FMI remains your spokesperson on the public relations challenges that are often bigger than one business, and this October, we are launching a new resource to help FMI members set the rumors straight: Supermarket Myths. . . Busted. This online destination is designed to help you and your associates mitigate untruths that ultimately confuse shoppers or get perpetuated online.
    Full story
  • It’s A Bird! No A Plane! No An Apple?!

    Aug 03, 2015
    Drone DeliveryAccording to the recent Power of Produce research, I’m not alone in this careful selection of produce behavior. The report finds that in the produce purchasing decision, appearance and ripeness are more important than price for shoppers. I can relate. I love New Jersey Beefsteak tomatoes—that crunch when you bite into a slice of it. If the tomato is too soft, I don’t care for it. Same with apples—are they new crop, fresh crop or older? Does the apple have a crunch or a soft mealy feel? I have my preference and I know how to pick out what I want. I am sure most people have their own taste profile.
    Full story

FMI Connect

Fresh foods are a key strategy for food retailers to differentiate themselves. At FMI Connect 2015, the Fresh Pavilion was a highlight of the show floor. See these recap videos for other trends discussed and we'll see you in Chicago, June 20-23, 2016!


FMI's Fresh Executive Council includes senior fresh executives from member companies who are working together to identify key issues and develop the forums, tools and resources needed for fresh operations throughout the industry.  We have strong partnerships and collaboration with our sister fresh associations who have excellent resources for the industry as well.

Contact Rick Stein for more information about the Fresh Executive Council.