Nonfoods
While the supermarket is traditionally known for the wide variety of food offerings, nonfood items include general merchandise, household and health & beauty care products represent an opportunity for grocery stores to increase sales and customer loyalty.
Nonfoods Blog Posts
Nonfoods Category Watch: Ecommerce Is Growing and Private Brands Are Gaining
Apr 23, 2026
Grocery retailers who invest in digital experiences and private brands stand to capture meaningful nonfood share before other channels lock in those shoppers for good....
Nonfoods On-Demand Webinars
FMI Nonfoods Resources
Boardroom Volume 11
The food industry continues to adapt to the notion that profound change has become a constant, with it emerging as the normative state of affairs.
The Power of Nonfoods at Retail 2026
The Power of Nonfoods 2026 is the third report from FMI exploring consumer perceptions, attitudes and behaviors regarding nonfoods sold in the food retailing environment.
Nonfoods Category Insights
Build Shopper Baskets with Spring/Summer Seasonal General Merchandise
The Power of Nonfoods at Retail 2024
This is a consumer research study exploring consumer shopping behavior in the nonfoods department.
Nonfoods Category Insights: Pet Category
Grocery Stores: The Perfect Place for Pet Food Sales
Leadership
The Nonfoods Subcommittee of the Industry Collaboration Council works to expand the food retail consumer’s market basket to grow nonfoods purchases on every trip.
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