While the supermarket is traditionally known for the wide variety of food offerings, nonfood items include general merchandise, household and health & beauty care products represent an opportunity for grocery stores to increase sales and customer loyalty. 

Grocers Work to Increase Their Share in Nonfoods

“We are helping to create growth opportunities for retailers and their product supplier trading partners.”  Mark Baum

Mark Baum, senior vice president of industry relations and chief collaboration officer, FMI, shared about the FMI total store collaboration efforts and the ongoing drive to elevate the presence of supermarket operators and their suppliers in the nonfoods to include household products, general merchandise, and health and beauty aid categories. The idea was always to go “wall-to-wall.” He provides an update on the nonfoods community that FMI is building as a member benefit with a focus on growth with trading partners. Mark explains how the grocery industry and its customers can benefit from greater involvement in nonfoods.

GMHBC Leadership


The Nonfoods Subcommittee of the Industry Collaboration Council works to expand the food retail consumer’s market basket to grow nonfoods purchases on every trip.