The 2017 U.S. Grocery Shopper Trends
report tracks trends among U.S. grocery shoppers and, for the last four decades, we’ve traced where they shop, how they shop and what issues are most important to them.
This year we look at transparency in the grocery aisle. The research signals that in this evolving marketplace, U.S. grocery shoppers
want to be part of the process when it comes to their food.