How Do Americans Feel About Grocery Shopping?
U.S. Grocery Shopper Sentiment Index
The U.S. Grocery Shopper Sentiment Index tracks how Americans feel about grocery shopping. The index accounts for shoppers’ collective feelings and attitudes about grocery shopping and how they feel about their current primary store.
Americans like to shop for groceries. The U.S. Grocery Shopper Sentiment Index is currently at 71.0, indicating that Americans enjoy grocery shopping.
How Do Americans Feel About Grocery Shopping Over Time?
Over time, Americans have maintained a strong admiration for grocery shopping. Since 2020, FMI's U.S. Grocery Shopper Sentiment Index has remained strong, peaking most recently in February 2025 at 72.0 and currently at 71.0 as of January 2026.
U.S. Grocery Shopper Trends
These charts highlight key research findings from our signature U.S. Grocery Shopper Trends report showing grocery shoppers' changing behaviors and trends.
Grocery Shopping Behaviors
Gain a deeper understanding of grocery shoppers’ changing habits and behaviors.
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