Sixty-four percent of omnichannel shoppers — those who buy both online and in-store — are making grocery purchase decisions based on diet or health-related programs that they or someone in their household is following. Explore key learnings related to health and well-being from FMI and Label Insight research.
During this webinar, part of the FMI and IRI ongoing “Top Trends in Fresh” series, find out what’s now happening in fresh, and all across the store, and what you need to know to be ready for future shifts as the virus continues to impact consumers and businesses across the country.
Shoppers have higher expectations for transparency when shopping online compared to in-store, according to a new study from FMI and Label Insight. Transparency Trends: Omnichannel Grocery Shopping from the Consumer Perspective, a follow-up to a 2018 report from FMI and Label Insight, found that transparency is important to omnichannel shoppers when shopping online.