Webinars

Plant-based brands use a wide range of terms to describe their products; however, bills have been introduced in many states and some passed to prevent or limit plant-based and/or cell-cultured products from being labeled using certain terms. Join us for an FMI-member only discussion to examine these issues.

The California Consumer Privacy Act (CCPA) takes effect in a few short weeks, which disrupts traditional marketing practices, forcing companies to rethink both targeted marketing and consumer loyalty programs. Join us for a webinar on December 12, 2019 to consider these and other impacts of the CCPA and for a discussion of the latest changes to the law as we count down to the January 1 effective date.

A recent IRi study showed the main drivers for buying plant-based food alternatives are health and diet, and have made their way into 53 percent of U.S. households. While each generation purchases plant-based food items, you will find out which consumers are most likely to buy these foods,