The fresh in-store experience suffered during the pandemic, as shoppers reduced trips and shifted to online purchasing. Retailers now have the opportunity to reenergize these experiences to drive store differentiation.
Join Mike Rodgers as he discusses an innovative mapping technique being implemented across the country to enhance incident response.
Shoppers who are willing to make trade-offs for the environment represented 27% of fresh food spending in Q2 2021. They also spent 30% more than other shoppers on fresh foods. These increasingly valuable shoppers expect recyclable packaging and biodegradable ingredients and see organic, grass-fed and all-natural claims in the fresh aisle as givens. Now, they are starting to prioritize sustainability claims around food waste, animal welfare and nitrate-free products too.