SmartLabel® Implementation Recommendations


A Modern Path to Enabling Consumer Transparency and Trust

Consumer demand for information about products they use and consume has reached an all-time high—whether trying to address a health issue, a social issue, or simply to be in control of what they put into their bodies. Today’s consumers want to be more informed. Information today is accessible at the touch of a finger and the blink of an eye. All the consumer has to do now is decide whether the information is reliable, or not. For food retailers, transparency invokes and idea of trust in a culture of consumer skepticism. 

SmartLabel Implementation Guidance

With any industry initiative of this size, resources and industry support are key factors for successful execution. A number of companies have positioned themselves to be strong partners in operationalizing SmartLabel. Depending on a brand owner’s needs, there are companies that can fully execute the program on your behalf with little more than a physical package and validation protocol. However, you may want the al a cart menu, especially if you have your product attribute information already organized in a Product Information Management (PIM) system. In this case your needs may be focused on QR code generation, landing page design, or the application program interface (API) that will deliver the information from point “A” to point “B.”

To organize competencies of each service provider and help brand owners target areas of need, the vendor taxonomy was created, bucketing solution providers by area(s) of competency.

Download the Vendor Taxonomy

View the consumer website for SmartLabel at

Use the links to the left to learn more about the SmartLabel implementation process.