TERM DU JOUR
Literally, the large middle portion of a supermarket in which the majority of packaged goods are merchandised (in contrast to the perimeter, which typically houses fresh-food departments). The term is also used to identify the categories and product merchandised there. The product is also refered to as dry goods meaning ambient temperature.
The process of gaining retail approval to conduct an in-store marketing campaign.
A term used to describe weight of product with all liquid drained off.
Applying an edible wax to some fruits and vegetables to help maintain a fresh, bright appearance and to preserve product quality.
The name for a wide variety of marketing activities whose goal is to induce specific consumer action. Among the more common consumer promotion tactics are point of purchase (POP) displays, coupons, sweepstakes, sampling, a reduction in price and events.