Private Brands
We work with manufacturers, retailers and sales agencies to strengthen the growing private brands part of the food retail industry. Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partners and suppliers.
Private Brands Blog Posts
FMI Private Brand Resources
The Power of Private Brands 2025: Consumer Trends
From Stores to Homes report explores private brand influences, decision-making, buying behaviors and usage in homes.
U.S. Grocery Shopper Trends 2025: The Logic of Food Shopping
Grocery shoppers constantly navigate the tension between control and flexibility when managing their household spending.
Boardroom Volume 10
This 10th anniversary edition covers the topics that matter most to food retail executives and decision-makers, from supply chain resilience and workforce dynamics to consumer behavior shifts and technological innovations.
Power of Private Brands 2024: Industry Strategies to Sustain Momentum
The 2024 FMI Power of Private Brands report examines opportunities geared to three outcomes: driving consumer purchases, enhancing retailer/wholesaler strategies, and improving supply and assortment.
Sustainable Packaging Assessment Guide
The playbook provides guidance on topics ranging from material sourcing to design, to end-of-use, with a particular focus on recyclability.
FMI Sustainable Packaging Playbook
This tool can support internal business operations and effective trading partner collaboration regarding sustainable packaging.
Private Brand Management-A Shopper Centric Approach
This project, developed and managed for FMI by Wisner Marketing, provides a roadmap for FMI retailer and wholesaler members to maximize the value of their private brands within the context of a shopper-centric approach.
Leadership
FMI's Private Brands Group Leadership Council brings together thought leaders from across our industry to identify, discuss, and share perspectives on current issues and trends. Through a non-competitive trading partner platform, the Council leverages knowledge, insights and perspectives from across our community. Learn more about the Council and related committees:
Industry Topics address your specific area of expertise with resources, reports, events and more.
Our Research covers consumer behavior and retail operation benchmarks so you can make informed business decisions.
Events and Education including online and in-person help you advance your food retail career.
Food Safety training, resources and guidance that help you create a company food safety culture.
Government Affairs work — federal and state — on the latest food industry policy, regulatory and legislative issues.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.
Best practices, guidance documents, infographics, signage and more for the food industry on the COVID-19 pandemic.
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