Private Brands
We work with manufacturers, retailers and sales agencies to strengthen the growing private brands part of the food retail industry. Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partners and suppliers.
Private Brands Blog Posts
FMI Private Brand Resources
Boardroom Volume 8
This journal discusses food industry supply chain disruption, labor shortages and workforce challenges, technology transformation, changing marketplace and societal dynamics, evolving consumer behaviors, and rising ESG expectations.
Power of Private Brands 2022: Reaching for New Heights in Private Brands
This report examines what levels of private brands growth are possible in the coming years, and how the industry can enhance strategies to get there.
Power of Private Brands 2022: What Makes Private Brands Powerful to Shoppers
While private brands raised their profiles with U.S. grocery shoppers during the pandemic, it is important to understand consumer perspectives in order to enhance products and experiences for consumers.
VIDEO: Power of Private Brands 2022
Since the COVID-19 pandemic, shoppers report buying more private brands because of price and value.
U.S. Grocery Shopper Trends 2022 Series
This series of six reports explores food shoppers' journeys and behaviors.
FMI Sustainable Packaging Playbook
This tool can support internal business operations and effective trading partner collaboration regarding sustainable packaging.
Power of Private Brands 2021: Accelerating Private Brands in Grocery Ecommerce
This report offers private brands professionals a valuable resource for their marketing, website and ecommerce teams to work together to create a more dynamic ecommerce user experience.
Power of Private Brands 2021: Turning Opportunities into Realities
This report identifies next steps for the industry to make progress on turning private brand opportunities into realities.
Power of Private Brands 2020: Turning Store Associates into Private Brand Ambassadors
This is an opportune time to get store associates more engaged with private brands. This report is intended to help begin that process for the industry.
Private Brand Management-A Shopper Centric Approach
This project, developed and managed for FMI by Wisner Marketing, provides a roadmap for FMI retailer and wholesaler members to maximize the value of their private brands within the context of a shopper-centric approach.
Leadership
FMI's Private Brands Group Leadership Council brings together thought leaders from across our industry to identify, discuss, and share perspectives on current issues and trends. Through a non-competitive trading partner platform, the Council leverages knowledge, insights and perspectives from across our community. Learn more about the Council and related committees:
Industry Topics address your specific area of expertise with resources, reports, events and more.
Our Research covers consumer behavior and retail operation benchmarks so you can make informed business decisions.
Events and Education including online and in-person help you advance your food retail career.
Food Safety training, resources and guidance that help you create a company food safety culture.
Government Affairs work — federal and state — on the latest food industry policy, regulatory and legislative issues.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.
Best practices, guidance documents, infographics, signage and more for the food industry on the COVID-19 pandemic.
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