Private Brands

We work with manufacturers, retailers and sales agencies to strengthen the growing private brands part of the food retail industry. Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partners and suppliers.

FMI Talking Private Brands Series

Talking Private BrandsFMI Talking Private Brands Series, designed for private brands professionals, brings to life Power of Private Brands insights. Our free 10-15 min on-demand video segments feature industry thought-leadership insights on strategies and business opportunities.



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FMI Private Brand Resources

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U.S. Grocery Shopper Trends Tracker: Holiday

An update on grocery shopping attitudes and behaviors as Americans look forward to the holiday season.
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Power of Private Brands 2021: Accelerating Private Brands in Grocery Ecommerce

This report offers private brands professionals a valuable resource for their marketing, website and ecommerce teams to work together to create a more dynamic ecommerce user experience.
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U.S. Grocery Shopper Trends Tracker: Back to School/Back to Office

A look at shopper attitudes and behaviors as Americans look to return to in-person learning and offices; continued concerns about the coronavirus and variants; and shoppers' willingness to use grocery store pharmacies for vaccinations.

Power of Private Brands 2021: Turning Opportunities into Realities

This report identifies next steps for the industry to make progress on turning private brand opportunities into realities.
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U.S. Grocery Shopper Trends 2021

The 2021 U.S Grocery Shopper Trends study, conducted by the Hartman Group, explores how the future of food retail will be colored by the pandemic –driven by shifts in the way consumers purchase groceries.
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Boardroom Volume 6

This collection of articles offers unique and timely insights to help senior food industry executives shape strategies and improve performance throughout their organizations.
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Power of Private Brands 2020: Turning Store Associates into Private Brand Ambassadors

This is an opportune time to get store associates more engaged with private brands. This report is intended to help begin that process for the industry.
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Private Brand Management-A Shopper Centric Approach

This project, developed and managed for FMI by Wisner Marketing, provides a roadmap for FMI retailer and wholesaler members to maximize the value of their private brands within the context of a shopper-centric approach.
Delivering Health and Wellness with Private Brands

Delivering Health and Wellness with Private Brands

This report reviews consumer health and wellness trends; brand positioning; relevant messaging and marketing; the regulatory landscape; and suggestions on how to compete for the future.
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The SmartLabel® Imperative for Consumer Brands: Boosting Consumer Trust in Packaged Goods

This white paper provides details behind the SmartLabel® initiative to provide greater transparency to consumers about the food they eat.
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SafeMark Food Safety Fundamentals - Essentials of Food Safety and Sanitation - (3rd Ed.)

SafeMark Food Safety Fundamentals (Fundamentals) is the food safety training book for anyone who prepares, serves or sells food.
Private Brands Leadership

Leadership

FMI's Private Brands Group Leadership Council brings together thought leaders from across our industry to identify, discuss, and share perspectives on current issues and trends. Through a non-competitive trading partner platform, the Council leverages knowledge, insights and perspectives from across our community. Learn more about the Council and related committees: