Private Brands

We work with manufacturers, retailers and sales agencies to strengthen the growing private brands part of the food retail industry. Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partners and suppliers.

Private Brands Blog Posts

Making Disruption Work for Your Business

Oct 12, 2018
Food retailers continue to see opportunities for differentiation as consumer expectations continue to shift and evolve. They have also become increasingly savvy, having to compete with an ever-growing set of rivals. We’re seeing a variety of ...

From Private Label to Private Brand

Oct 4, 2018
When I started with FMI in 2014, one of the first goals I had was to move the industry from using the term “private label” to “private brand.” With the momentum, innovation and awareness the private brand industry was receiving, it felt like an ...

Empowering the Shopper During Customer Service Week

Oct 2, 2018
The customer is always right. That mantra was engrained in me at an early age when I worked at my first food retail job. My employer trained me well; I was empathetic, responsive and exuded a positive attitude – even when a shopper was having a bad ...

All Private Brands Blog Posts

Doug Baker
Questions?
For questions or more information, please contact FMI's vice president Industry Relations-Private Brands, Technology, Doug Baker.

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Facts & Figures
Sales Per Customer Transaction
$31.92

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FMI Private Brand Resources

Delivering Health and Wellness with Private Brands

Delivering Health and Wellness with Private Brands

This report reviews consumer health and wellness trends; brand positioning; relevant messaging and marketing; the regulatory landscape; and suggestions on how to compete for the future.
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Power of Private Brands Part 3: From the Industry

The Power of Private Brands: From the Industry, part three of a four-part series, assesses industry performance, threats and opportunities from the perspective of retailers, wholesalers and manufacturers in the private brands space.
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2018 U.S. Grocery Shopper Trends

The 2018 U.S. Grocery Shopper Trends report, prepared by the Hartman Group, tracks trends among U.S.grocery shoppers. This year we examine what it means to shoppers to eat well and shop well.
Power of Private Brands From the Consumer

Power of Private Brands Part 2: From the Consumer

Part two of 2018 Power of Private Brands: From the Consumer offers a multi-dimensional view of consumer behavior and focuses on insights for private brand owners to consider.
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Power of Private Brands Part 1: From the Register

This year’s From the Register report analyzes private brand performance and competitive challenges faced by supermarkets, and provides insights on how grocery can improve its private brand game.
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Boardroom Volume 3

This volume of Boardroom brings perspectives from leading experts to guide you in achieving radical change.
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The Clean Label Phenomenon for Food Retailers: Enhancing Transparency for Consumers

This white paper aims to illuminate the clean label trend for brand owners, and encourage the identification of best practices in this quickly evolving area.
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The SmartLabel® Imperative for Consumer Brands: Boosting Consumer Trust in Packaged Goods

This white paper provides details behind the SmartLabel® initiative to provide greater transparency to consumers about the food they eat.
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Power of Private Brands 2017

Conducting numerous forms of research and analysis with partners Information Resources Inc. and Daymon Worldwide, this report looks at the private label business through four lenses.
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Digital Grocery Commerce: Consumer Perspectives on Grocery Apps and Digital Trust: Retailer Opportunities for Maximizing Differentiation and Success

An exploding era of internet activity continues to advance grocery shopping app opportunities which provide consumer personalization, convenience, and economic advantage.
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SafeMark Food Safety Fundamentals - Essentials of Food Safety and Sanitation - (3rd Ed.)

SafeMark Food Safety Fundamentals (Fundamentals) is the food safety training book for anyone who prepares, serves or sells food.
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Engaging In Collaborative Business Relationships

This report nvestigates the current levels of business collaboration between Retailers/Distributors and Private Brand Suppliers.
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Private Brand Strategies 2015

In 2014, FMI Private Brands Council conducted an extensive research study to identify the distinctions between Grocery Retailers experiencing Store Brands growth versus those with Store Brand sales that are flat or are in decline.
Private Brands Leadership

Leadership

FMI's Private Brands Group Leadership Council brings together thought leaders from across our industry to identify, discuss, and share perspectives on current issues and trends. Through a non-competitive trading partner platform, the Council leverages knowledge, insights and perspectives from across our community. Learn more about the Council and related committees:

Committee Portal

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