Private Brands

We work with manufacturers, retailers and sales agencies to strengthen the growing private brands part of the food retail industry. Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partners and suppliers.

Private Brands Blog Posts

Re-Writing the Industry’s Crisis Response Playbook

Mar 30, 2020
​The food industry is no stranger to responding to crisis. However, when it comes to responding to the national emergency brought on by COVID-19, the industry is rewriting the playbook on crisis response in real-time. This emergency is nationwide ...

The 2020 Strategic Playbook For The Food Industry

Mar 9, 2020
FMI and Oliver Wyman’s annual journal publication Boardroom provides a starting point. In fact, volume 5 of the journal is a strategic playbook for the emerging issues a food retailer or supplier should be discussing in their boardrooms—that’s how ...

What’s In A Brand?

Jan 21, 2020
Life is full of circumstances and situations that prompt us to evaluate our personal brand and make necessary changes, adapting to a new position or setting by shifting our brand. Sometimes these involve small adjustments and sometimes we must ...

All Private Brands Blog Posts

Doug Baker
Questions?
For questions or more information, please contact FMI's vice president Industry Relations-Private Brands, Technology, Doug Baker.

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Private Brands Webinar Recordings

Speaks 2019

The Food Retail Industry Speaks, What Are They Saying?

The food retail industry is reporting numerous positive trends as it grapples with old issues and confronts new challenges. This webinar provides an insider’s glimpse into the State of the Food Retail Industry.

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Power of Frozen 2019

This webinar discusses consumer behaviors and attitudes about frozen foods, as well as the usage of frozen foods in the home to tell a much more complete story to drive continued growth in this category.

More Private Brands Webinar Recordings

FMI Private Brand Resources

Boardroom v5 cover

Boardroom Volume 5

This collection of articles offers unique and timely insights to help senior food industry executives shape strategies and improve performance throughout their organizations.
Power of Private Brands from the consumer 2019

Power of Private Brands : From the Consumer

This report assesses consumers’ attitudes toward and purchasing habits around private brands, along with the “destination effect” of private brands on consumers' choice of retailers.
Power of Private Brands from the Industry2019

Power of Private Brands from the Industry 2019

This year’s From the Industry report assesses industry performance, threats and opportunities from the perspective of retailers, wholesalers and manufacturers in the private brands space over the past three years.
Power of Private Brands from the Register 2019

Power of Private Brands : From the Register

This year’s From the Register report looks at how private brands are transforming in new and exciting directions as consumers are increasingly embracing private brands.
2019 Trends Report Cover

2019 U.S. Grocery Shopper Trends

The 2019 U.S. Grocery Shopper Trends report, prepared by the Hartman Group, tracks trends among U.S. grocery shoppers.
Power of Private Brands from the World Part 4 2018

The Power of Private Brands: From the World Part 4

Power of Private Brands – From the World explores performance across Europe to compare and contrast performance in the U.S. The report also explores potential growth levels for U.S. based private brand programs.
Delivering Health and Wellness with Private Brands

Delivering Health and Wellness with Private Brands

This report reviews consumer health and wellness trends; brand positioning; relevant messaging and marketing; the regulatory landscape; and suggestions on how to compete for the future.
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The Clean Label Phenomenon for Food Retailers: Enhancing Transparency for Consumers

This white paper aims to illuminate the clean label trend for brand owners, and encourage the identification of best practices in this quickly evolving area.
Smartlabel White Paper Cover with R

The SmartLabel® Imperative for Consumer Brands: Boosting Consumer Trust in Packaged Goods

This white paper provides details behind the SmartLabel® initiative to provide greater transparency to consumers about the food they eat.
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Power of Private Brands 2017

Conducting numerous forms of research and analysis with partners Information Resources Inc. and Daymon Worldwide, this report looks at the private label business through four lenses.
Peck Fellowship 2015 cover

Digital Grocery Commerce: Consumer Perspectives on Grocery Apps and Digital Trust: Retailer Opportunities for Maximizing Differentiation and Success

An exploding era of internet activity continues to advance grocery shopping app opportunities which provide consumer personalization, convenience, and economic advantage.
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SafeMark Food Safety Fundamentals - Essentials of Food Safety and Sanitation - (3rd Ed.)

SafeMark Food Safety Fundamentals (Fundamentals) is the food safety training book for anyone who prepares, serves or sells food.
Engaging in Collaborative Business Relationships cover

Engaging In Collaborative Business Relationships

This report nvestigates the current levels of business collaboration between Retailers/Distributors and Private Brand Suppliers.
Private Brands Stategies 2015 Cover Large

Private Brand Strategies 2015

In 2014, FMI Private Brands Council conducted an extensive research study to identify the distinctions between Grocery Retailers experiencing Store Brands growth versus those with Store Brand sales that are flat or are in decline.
Private Brands Leadership

Leadership

FMI's Private Brands Group Leadership Council brings together thought leaders from across our industry to identify, discuss, and share perspectives on current issues and trends. Through a non-competitive trading partner platform, the Council leverages knowledge, insights and perspectives from across our community. Learn more about the Council and related committees:

Committee Portal

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