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Private Brands

We work with manufacturers, retailers and sales agencies to strengthen the growing private brands part of the food retail industry. Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partners and suppliers.

SmartLabel® Implementation Recommendations

Moving Private Brands Forward Together

Private Brands Summit + Business Conference Suites

Research

Food Industry Makes Significant Investments in Private Brands

Join the Family Meals Movement

FMI Talking Private Brands Series

FMI Talking Private Brands Series, designed for private brands professionals, brings to life Power of Private Brands insights. Our free 10-15 min on-demand video segments feature industry thought-leadership insights on strategies and business opportunities.

Private Brands Blog Posts

Private Brands Webinar Recordings

Consumer Private Brand Trends

Jul 23, 2021

One out of three consumers say they expect to purchase more private brands going forward. What's driving consumer private brand trends, and how are businesses keeping ...

Part 2: 10 Pandemic Takeaways for Senior Leaders

Jun 23, 2021

In this episode, we'll spotlight some additional topics — including price and value, innovation, and fresh foods....

Part 1: 10 Pandemic Takeaways for Senior Leaders

Jun 15, 2021

FMI's research outlined ten key takeaways for senior leaders from the pandemic, and in this episode, we explore the first five....

More Private Brands Webinar Recordings

FMI Private Brand Resources

Trends back to school tracker 2021 Cover

U.S. Grocery Shopper Trends Tracker: Back to School/Back to Office

A look at shopper attitudes and behaviors as Americans look to return to in-person learning and offices; continued concerns about the coronavirus and variants; and shoppers' willingness to use grocery store pharmacies for vaccinations.

Power of Private Brands 2021: Turning Opportunities into Realities

This report identifies next steps for the industry to make progress on turning private brand opportunities into realities.

U.S. Grocery Shopper Trends 2021

The 2021 U.S Grocery Shopper Trends study, conducted by the Hartman Group, explores how the future of food retail will be colored by the pandemic –driven by shifts in the way consumers purchase groceries.

Boardroom Volume 6

This collection of articles offers unique and timely insights to help senior food industry executives shape strategies and improve performance throughout their organizations.

Power of Private Brands 2020: Turning Store Associates into Private Brand Ambassadors

This is an opportune time to get store associates more engaged with private brands. This report is intended to help begin that process for the industry.

Private Brand Management-A Shopper Centric Approach

This project, developed and managed for FMI by Wisner Marketing, provides a roadmap for FMI retailer and wholesaler members to maximize the value of their private brands within the context of a shopper-centric approach.

Delivering Health and Wellness with Private Brands

This report reviews consumer health and wellness trends; brand positioning; relevant messaging and marketing; the regulatory landscape; and suggestions on how to compete for the future.

The SmartLabel® Imperative for Consumer Brands: Boosting Consumer Trust in Packaged Goods

This white paper provides details behind the SmartLabel® initiative to provide greater transparency to consumers about the food they eat.

SafeMark Food Safety Fundamentals - Essentials of Food Safety and Sanitation - (3rd Ed.)

SafeMark Food Safety Fundamentals (Fundamentals) is the food safety training book for anyone who prepares, serves or sells food.

Private Brands

Events

We welcome you to join us for the following events.

Conference
CANCELED - 2021 Private Brands Summit + Business Conference Suites
- Tuesday, September 28 - Friday, October 1, 2021
On-demand content available through the fall. Visit website for more details. Through meaningful collaboration between manufacturers, retailers, and supplier trading partners, we provide an essential platform to explore and prioritize a variety of private brand topics.
Conference
2021 Annual Business Conference (ABC)
- Monday, October 18 - Friday, October 22, 2021
The Annual Business Conference (ABC) provides a tremendous opportunity for CPG suppliers to interact with their retailer/wholesaler trading partners.
Conference
2022 Midwinter Executive Conference
- Friday, January 21 - Monday, January 24, 2022
- | Boca Raton, FL
The Midwinter Executive Conference is FMI's signature, invitation-only annual gathering that attracts more than 1,000 senior-level executives in the food retail marketplace. It is a prestigious member-only event offering an opportunity for a diverse group of top industry leaders, including retailers, wholesalers, independent operators, suppliers and manufacturers, to converge and gain insights relevant to the success of their businesses. Supplier partners quality for at least 2, and up to an unlimited amount of invitations, depending on their level of membership.
Conference
2022 Annual Business Conference (ABC)
- Sunday, September 11 - Wednesday, September 14, 2022
- | Chicago, IL
The Annual Business Conference (ABC) provides a tremendous opportunity for CPG suppliers to interact with their retailer/wholesaler trading partners.
Conference
2023 Midwinter Executive Conference
- Friday, January 20 - Monday, January 23, 2023
- | Boca Raton, FL
The Midwinter Executive Conference is FMI's signature, invitation-only annual gathering that attracts more than 1,000 senior-level executives in the food retail marketplace. It is a prestigious member-only event offering an opportunity for a diverse group of top industry leaders, including retailers, wholesalers, independent operators, suppliers and manufacturers, to converge and gain insights relevant to the success of their businesses. Supplier partners quality for at least 2, and up to an unlimited amount of invitations, depending on their level of membership.

All Events

Leadership

FMI's Private Brands Group Leadership Council brings together thought leaders from across our industry to identify, discuss, and share perspectives on current issues and trends. Through a non-competitive trading partner platform, the Council leverages knowledge, insights and perspectives from across our community. Learn more about the Council and related committees: