Private Brands
We work with manufacturers, retailers and sales agencies to strengthen the growing private brands part of the food retail industry. Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partners and suppliers.
Private Brands Blog Posts
Questions?
For questions or more information, please contact Vice President Industry Relations, FMI's Doug Baker.
Contact DougPrivate Brands Webinar Recordings
FMI Private Brand Resources
Boardroom Volume 6
This collection of articles offers unique and timely insights to help senior food industry executives shape strategies and improve performance throughout their organizations.
Power of Private Brands 2020: Turning Store Associates into Private Brand Ambassadors
This is an opportune time to get store associates more engaged with private brands. This report is intended to help begin that process for the industry.
Power of Private Brands 2020: New Thinking for the Pandemic Era and Beyond
Private brands have gained momentum during the pandemic, and they have encountered some challenges as the pandemic has progressed. Senior executives need to pursue a range of strategies to ensure their private brand businesses keep up the momentum.
Private Brand Management-A Shopper Centric Approach
This project, developed and managed for FMI by Wisner Marketing, provides a roadmap for FMI retailer and wholesaler members to maximize the value of their private brands within the context of a shopper-centric approach.
U.S. Grocery Shopper Trends COVID-19 Tracker May 28- June 7, 2020
Wave seven explores store brands, reliance on frozen food to keep the pantry stocked, and usage of prepared/RTE options from the grocery store.
U.S. Grocery Shopper Trends 2020
The 2020 U.S Grocery Shopper Trends study, conducted by the Hartman Group, explores where shoppers’ habits were going in 2020 prior to the pandemic and where they are now.
Delivering Health and Wellness with Private Brands
This report reviews consumer health and wellness trends; brand positioning; relevant messaging and marketing; the regulatory landscape; and suggestions on how to compete for the future.
The SmartLabel® Imperative for Consumer Brands: Boosting Consumer Trust in Packaged Goods
This white paper provides details behind the SmartLabel® initiative to provide greater transparency to consumers about the food they eat.
Digital Grocery Commerce: Consumer Perspectives on Grocery Apps and Digital Trust: Retailer Opportunities for Maximizing Differentiation and Success
An exploding era of internet activity continues to advance grocery shopping app opportunities which provide consumer personalization, convenience, and economic advantage.
SafeMark Food Safety Fundamentals - Essentials of Food Safety and Sanitation - (3rd Ed.)
SafeMark Food Safety Fundamentals (Fundamentals) is the food safety training book for anyone who prepares, serves or sells food.
Engaging In Collaborative Business Relationships
This report nvestigates the current levels of business collaboration between Retailers/Distributors and Private Brand Suppliers.
Private Brand Strategies 2015
In 2014, FMI Private Brands Council conducted an extensive research study to identify the distinctions between Grocery Retailers experiencing Store Brands growth versus those with Store Brand sales that are flat or are in decline.
Leadership
FMI's Private Brands Group Leadership Council brings together thought leaders from across our industry to identify, discuss, and share perspectives on current issues and trends. Through a non-competitive trading partner platform, the Council leverages knowledge, insights and perspectives from across our community. Learn more about the Council and related committees:
Industry Topics address your specific area of expertise with resources, reports, events and more.
Our Research covers consumer behavior and retail operation benchmarks so you can make informed business decisions.
Events and Education including online and in-person help you advance your food retail career.
Food Safety training, resources and guidance that help you create a company food safety culture.
Government Affairs work — federal and state — on the latest food industry policy, regulatory and legislative issues.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.
Best practices, guidance documents, infographics, signage and more for the food industry on the COVID-19 pandemic.
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