Private Brands

We work with manufacturers, retailers and sales agencies to strengthen the growing private brands part of the food retail industry. Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partners and suppliers.

Private Brands Blog Posts

Benchmarking Your Online Grocery Shopping Experience

Sep 3, 2019
When food retailers want to see how their in-store experience compares to their competitor down the street, they sometimes call on “mystery shoppers.” Taking the lead from our members, FMI has teamed up with FitForCommerce, a boutique consultancy ...

5 Modern Day Imperatives for Private Brands

May 6, 2019
In every business process there are several imperatives that move the needle in a positive direction. At the conference this week, I walked attendees through five key imperatives that have been identified through our private brand research supported ...

The SCOTUS Case that will Reexamine What “Confidential” Means to You

Mar 19, 2019
A legal case heading to oral argument before the U.S. Supreme Court this spring has far-reaching implications when it comes to something you hold near and dear -- your confidential commercial information. FMI is a named party in the case because we ...

All Private Brands Blog Posts

Doug Baker
Questions?
For questions or more information, please contact FMI's vice president Industry Relations-Private Brands, Technology, Doug Baker.

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Private Brands Webinar Recordings

Speaks 2019

The Food Retail Industry Speaks, What Are They Saying?

The food retail industry is reporting numerous positive trends as it grapples with old issues and confronts new challenges. This webinar provides an insider’s glimpse into the State of the Food Retail Industry.

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Power of Frozen 2019

This webinar discusses consumer behaviors and attitudes about frozen foods, as well as the usage of frozen foods in the home to tell a much more complete story to drive continued growth in this category.

More Private Brands Webinar Recordings

FMI Private Brand Resources

Power of Private Brands from the Industry2019

Power of Private Brands from the Industry 2019

This year’s From the Industry report assesses industry performance, threats and opportunities from the perspective of retailers, wholesalers and manufacturers in the private brands space over the past three years.
Power of Private Brands from the Register 2019

Power of Private Brands : From the Register

This year’s From the Register report looks at how private brands are transforming in new and exciting directions as consumers are increasingly embracing private brands.
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2019 U.S. Grocery Shopper Trends

The 2019 U.S. Grocery Shopper Trends report, prepared by the Hartman Group, tracks trends among U.S. grocery shoppers.
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Boardroom Volume 4

In this edition of Boardroom, we start with a forward-looking piece on The Future of Retail, delving into how consumer preferences will further disrupt the retail industry and the opportunities that exist with this shift towards an information age.
Power of Private Brands from the World Part 4 2018

The Power of Private Brands: From the World Part 4

Power of Private Brands – From the World explores performance across Europe to compare and contrast performance in the U.S. The report also explores potential growth levels for U.S. based private brand programs.
Delivering Health and Wellness with Private Brands

Delivering Health and Wellness with Private Brands

This report reviews consumer health and wellness trends; brand positioning; relevant messaging and marketing; the regulatory landscape; and suggestions on how to compete for the future.
Power of Private Brands From the Consumer

Power of Private Brands Part 2: From the Consumer

Part two of 2018 Power of Private Brands: From the Consumer offers a multi-dimensional view of consumer behavior and focuses on insights for private brand owners to consider.
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The Clean Label Phenomenon for Food Retailers: Enhancing Transparency for Consumers

This white paper aims to illuminate the clean label trend for brand owners, and encourage the identification of best practices in this quickly evolving area.
Smartlabel White Paper Cover with R

The SmartLabel® Imperative for Consumer Brands: Boosting Consumer Trust in Packaged Goods

This white paper provides details behind the SmartLabel® initiative to provide greater transparency to consumers about the food they eat.
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Power of Private Brands 2017

Conducting numerous forms of research and analysis with partners Information Resources Inc. and Daymon Worldwide, this report looks at the private label business through four lenses.
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Digital Grocery Commerce: Consumer Perspectives on Grocery Apps and Digital Trust: Retailer Opportunities for Maximizing Differentiation and Success

An exploding era of internet activity continues to advance grocery shopping app opportunities which provide consumer personalization, convenience, and economic advantage.
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SafeMark Food Safety Fundamentals - Essentials of Food Safety and Sanitation - (3rd Ed.)

SafeMark Food Safety Fundamentals (Fundamentals) is the food safety training book for anyone who prepares, serves or sells food.
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Engaging In Collaborative Business Relationships

This report nvestigates the current levels of business collaboration between Retailers/Distributors and Private Brand Suppliers.
Private Brands Stategies 2015 Cover Large

Private Brand Strategies 2015

In 2014, FMI Private Brands Council conducted an extensive research study to identify the distinctions between Grocery Retailers experiencing Store Brands growth versus those with Store Brand sales that are flat or are in decline.
Private Brands Leadership

Leadership

FMI's Private Brands Group Leadership Council brings together thought leaders from across our industry to identify, discuss, and share perspectives on current issues and trends. Through a non-competitive trading partner platform, the Council leverages knowledge, insights and perspectives from across our community. Learn more about the Council and related committees:

Committee Portal

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