Private Brands

We work with manufacturers, retailers and sales agencies to strengthen the growing private brands part of the food retail industry. Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partners and suppliers.

Private Brands Blog Posts

The SCOTUS Case that will Reexamine What “Confidential” Means to You

Mar 19, 2019
A legal case heading to oral argument before the U.S. Supreme Court this spring has far-reaching implications when it comes to something you hold near and dear -- your confidential commercial information. FMI is a named party in the case because we ...

The Category Heavyweight Poised for a Comeback: Frozen Food

Feb 22, 2019
The food retailing industry often touts the strength of the perimeter, namely, produce, meat, bakery or deli/prepared foods. But there’s a contender in the ring; a heavyweight that boasts $57 billion in retail sales that’s conditioning for a strong ...

The National Bioengineered Food Disclosure Standard – Top Takeaways for Food Retailers

Jan 24, 2019
FMI has worked alongside our member companies and our coalition partners throughout the legislative and regulatory process to help establish a national standard for bioengineered (BE) food. On Friday, December 21, 2018, the U.S. Department of ...

All Private Brands Blog Posts

Doug Baker
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For questions or more information, please contact FMI's vice president Industry Relations-Private Brands, Technology, Doug Baker.

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Private Brands Webinar Recordings

Power of Private Brands from the world

Power of Private Brands (From the World)

This webinar relays new data from IRI that helps explore the different factors driving private brands growth in Europe and the U.S., and some key common drivers as well. It addresses which lessons can be learned from Europe, such as branding and experimentation, and which aren’t as relevant. Moreover, this webinar outlines the kinds of strategies that will need to take hold if U.S. retailers are going to significantly lift private brand shares in the near future, and which kinds of operators may have advantages.

The Food Retailing Industry Speaks, What Are They Saying?

This webinar explores the issues that are impacting food sales positively or negatively, gleans what strategies are helping food retailers differentiate from their competition, and probes the gaining impact of e-commerce on food retailing and more.

More Private Brands Webinar Recordings

FMI Private Brand Resources

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Boardroom Volume 4

In this edition of Boardroom, we start with a forward-looking piece on The Future of Retail, delving into how consumer preferences will further disrupt the retail industry and the opportunities that exist with this shift towards an information age.
Power of Private Brands from the World Part 4 2018

The Power of Private Brands: From the World Part 4

Power of Private Brands – From the World explores performance across Europe to compare and contrast performance in the U.S. The report also explores potential growth levels for U.S. based private brand programs.
Delivering Health and Wellness with Private Brands

Delivering Health and Wellness with Private Brands

This report reviews consumer health and wellness trends; brand positioning; relevant messaging and marketing; the regulatory landscape; and suggestions on how to compete for the future.
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Power of Private Brands Part 3: From the Industry

The Power of Private Brands: From the Industry, part three of a four-part series, assesses industry performance, threats and opportunities from the perspective of retailers, wholesalers and manufacturers in the private brands space.
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2018 U.S. Grocery Shopper Trends

The 2018 U.S. Grocery Shopper Trends report, prepared by the Hartman Group, tracks trends among U.S.grocery shoppers. This year we examine what it means to shoppers to eat well and shop well.
Power of Private Brands From the Consumer

Power of Private Brands Part 2: From the Consumer

Part two of 2018 Power of Private Brands: From the Consumer offers a multi-dimensional view of consumer behavior and focuses on insights for private brand owners to consider.
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Power of Private Brands Part 1: From the Register

This year’s From the Register report analyzes private brand performance and competitive challenges faced by supermarkets, and provides insights on how grocery can improve its private brand game.
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The Clean Label Phenomenon for Food Retailers: Enhancing Transparency for Consumers

This white paper aims to illuminate the clean label trend for brand owners, and encourage the identification of best practices in this quickly evolving area.
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The SmartLabel® Imperative for Consumer Brands: Boosting Consumer Trust in Packaged Goods

This white paper provides details behind the SmartLabel® initiative to provide greater transparency to consumers about the food they eat.
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Power of Private Brands 2017

Conducting numerous forms of research and analysis with partners Information Resources Inc. and Daymon Worldwide, this report looks at the private label business through four lenses.
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Digital Grocery Commerce: Consumer Perspectives on Grocery Apps and Digital Trust: Retailer Opportunities for Maximizing Differentiation and Success

An exploding era of internet activity continues to advance grocery shopping app opportunities which provide consumer personalization, convenience, and economic advantage.
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SafeMark Food Safety Fundamentals - Essentials of Food Safety and Sanitation - (3rd Ed.)

SafeMark Food Safety Fundamentals (Fundamentals) is the food safety training book for anyone who prepares, serves or sells food.
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Engaging In Collaborative Business Relationships

This report nvestigates the current levels of business collaboration between Retailers/Distributors and Private Brand Suppliers.
Private Brands Stategies 2015 Cover Large

Private Brand Strategies 2015

In 2014, FMI Private Brands Council conducted an extensive research study to identify the distinctions between Grocery Retailers experiencing Store Brands growth versus those with Store Brand sales that are flat or are in decline.
Private Brands Leadership

Leadership

FMI's Private Brands Group Leadership Council brings together thought leaders from across our industry to identify, discuss, and share perspectives on current issues and trends. Through a non-competitive trading partner platform, the Council leverages knowledge, insights and perspectives from across our community. Learn more about the Council and related committees:

Committee Portal

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