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Private Brands

We work with manufacturers, retailers and sales agencies to strengthen the growing private brands part of the food retail industry. Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partners and suppliers.

SmartLabel® Implementation Recommendations

Accelerating Private Brands in Grocery Ecommerce

Implementation Guide: Get Started with SmartLabel® and Offer Shoppers Transparency

Join the Family Meals Movement

Private Brands Blog Posts

Sustainability Plays Important Role in Private Brands

Sep 11, 2023

Our annual private brands research sheds light on sustainability through the eyes of both consumers and the ...

Eyeing Innovation More Broadly for Private Brands

Jun 8, 2023

Innovation in the private brands industry is often used to describe new or revamped products. But that seems like a limited look at innovation and its possibilities. I decided to seek out a dictionary definition of innovation after hearing the word ...

Drumroll Please: Introducing the 2023 Class of FMI Store Manager Awards Nominees

Feb 22, 2023

In addition to celebrating the hardworking people who make up our industry, we want to pay special attention to the store managers who are the heartbeat of local supermarkets across the globe. These devoted leaders embody their company’s vision and ...

All Private Brands Blog Posts

FMI Private Brand Resources

Power of Private Brands 2023: Innovation that Drives Winning Private Brands

This report examines opportunities geared to three outcomes: driving consumer purchases, enhancing retailer/wholesaler strategies, and improving supply and assortment.

U.S. Grocery Shopper Trends 2023 Series

This report series explores food shoppers' journeys and behaviors.

Sustainable Packaging Assessment Guide

The playbook provides guidance on topics ranging from material sourcing to design, to end-of-use, with a particular focus on recyclability.

Boardroom Volume 8

This journal discusses food industry supply chain disruption, labor shortages and workforce challenges, technology transformation, changing marketplace and societal dynamics, evolving consumer behaviors, and rising ESG expectations.

Power of Private Brands 2022: What Makes Private Brands Powerful to Shoppers

While private brands raised their profiles with U.S. grocery shoppers during the pandemic, it is important to understand consumer perspectives in order to enhance products and experiences for consumers.

VIDEO: Power of Private Brands 2022

Since the COVID-19 pandemic, shoppers report buying more private brands because of price and value.

FMI Sustainable Packaging Playbook

This tool can support internal business operations and effective trading partner collaboration regarding sustainable packaging.

Power of Private Brands 2021: Accelerating Private Brands in Grocery Ecommerce

This report offers private brands professionals a valuable resource for their marketing, website and ecommerce teams to work together to create a more dynamic ecommerce user experience.

Power of Private Brands 2020: Turning Store Associates into Private Brand Ambassadors

This is an opportune time to get store associates more engaged with private brands. This report is intended to help begin that process for the industry.

Private Brand Management-A Shopper Centric Approach

This project, developed and managed for FMI by Wisner Marketing, provides a roadmap for FMI retailer and wholesaler members to maximize the value of their private brands within the context of a shopper-centric approach.

Private Brands

Events

We welcome you to join us for the following events.

Conference
2023 FMI Supply Chain Forum
- Tuesday, September 26 - Thursday, September 28, 2023
- | Addison, TX
A two-day educational event where supply chain professionals meet and connect over key challenges and changes in the food retail supply chain. Discover solutions to enhance productivity, performance, efficiency and resilience in a new climate. Near-term practical solutions and longer-term threats will be addressed as well as thought leadership and business solutions that benefit your business.
Digital Seminar
2023 Power of Private Brands Report: From the Consumer
- Tuesday, October 24, 2023 (2pm - 3pm US/Eastern)
New research of food industry private brand professionals shows innovation is expanding to include packaging, branding, purchasing, logistics, marketing and more. To gain the latest insights, FMI members should join this digital seminar for an analysis on FMI’s latest report, The Power of Private Brands 2023: From the Consumer, to gain insights into this year's research.
Conference
2024 Midwinter Executive Conference
- Thursday, January 18 - Sunday, January 21, 2024
- | Marco Island, FL
The Midwinter Executive Conference is FMI's signature, invitation-only annual gathering that attracts more than 1,000 senior-level executives in the food retail marketplace. It is a prestigious member-only event offering an opportunity for a diverse group of top industry leaders, including retailers, wholesalers, independent operators, suppliers and manufacturers, to converge and gain insights relevant to the success of their businesses. Supplier partners quality for at least 2, and up to an unlimited amount of invitations, depending on their level of membership.
Conference
2025 Midwinter Executive Conference
- Thursday, January 30 - Sunday, February 2, 2025
- | Marco Island, FL
The Midwinter Executive Conference is FMI's signature, invitation-only annual gathering that attracts more than 1,000 senior-level executives in the food retail marketplace. It is a prestigious member-only event offering an opportunity for a diverse group of top industry leaders, including retailers, wholesalers, independent operators, suppliers and manufacturers, to converge and gain insights relevant to the success of their businesses. Supplier partners quality for at least 2, and up to an unlimited amount of invitations, depending on their level of membership.
Conference
2026 Midwinter Executive Conference
- Wednesday, January 21 - Saturday, January 24, 2026
- | Chula Vista (San Diego), CA
The Midwinter Executive Conference is FMI's signature, invitation-only annual gathering that attracts more than 1,000 senior-level executives in the food retail marketplace. It is a prestigious member-only event offering an opportunity for a diverse group of top industry leaders, including retailers, wholesalers, independent operators, suppliers and manufacturers, to converge and gain insights relevant to the success of their businesses. Supplier partners quality for at least 2, and up to an unlimited amount of invitations, depending on their level of membership.

All Events

Leadership

FMI's Private Brands Group Leadership Council brings together thought leaders from across our industry to identify, discuss, and share perspectives on current issues and trends. Through a non-competitive trading partner platform, the Council leverages knowledge, insights and perspectives from across our community. Learn more about the Council and related committees: