Private Brands
We work with manufacturers, retailers and sales agencies to strengthen the growing private brands part of the food retail industry. Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partners and suppliers.
FMI Talking Private Brands Series
FMI Talking Private Brands Series, designed for private brands professionals, brings to life Power of Private Brands insights. Our free 10-15 min
on-demand video segments feature industry thought-leadership insights on strategies and business opportunities.
Private Brands Blog Posts
Private Brands Webinar Recordings
FMI Private Brand Resources
U.S. Grocery Shopper Trends 2022 Series
This series of six reports explores food shoppers' journeys and behaviors.
Boardroom Volume 7
The edition of Boardroom outlines many crucial issues for the food industry to include supply chain disruption, workforce challenges and changing marketplace societal dynamics.
Power of Private Brands 2021: Accelerating Private Brands in Grocery Ecommerce
This report offers private brands professionals a valuable resource for their marketing, website and ecommerce teams to work together to create a more dynamic ecommerce user experience.
Power of Private Brands 2021: Turning Opportunities into Realities
This report identifies next steps for the industry to make progress on turning private brand opportunities into realities.
Power of Private Brands 2020: Turning Store Associates into Private Brand Ambassadors
This is an opportune time to get store associates more engaged with private brands. This report is intended to help begin that process for the industry.
Private Brand Management-A Shopper Centric Approach
This project, developed and managed for FMI by Wisner Marketing, provides a roadmap for FMI retailer and wholesaler members to maximize the value of their private brands within the context of a shopper-centric approach.
Delivering Health and Wellness with Private Brands
This report reviews consumer health and wellness trends; brand positioning; relevant messaging and marketing; the regulatory landscape; and suggestions on how to compete for the future.
Leadership
FMI's Private Brands Group Leadership Council brings together thought leaders from across our industry to identify, discuss, and share perspectives on current issues and trends. Through a non-competitive trading partner platform, the Council leverages knowledge, insights and perspectives from across our community. Learn more about the Council and related committees:
Industry Topics address your specific area of expertise with resources, reports, events and more.
Our Research covers consumer behavior and retail operation benchmarks so you can make informed business decisions.
Events and Education including online and in-person help you advance your food retail career.
Food Safety training, resources and guidance that help you create a company food safety culture.
Government Affairs work — federal and state — on the latest food industry policy, regulatory and legislative issues.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.
Best practices, guidance documents, infographics, signage and more for the food industry on the COVID-19 pandemic.
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