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Private Brand Management--A Shopper-Centric Approach

Wisner Marketing in collaboration with IRI, CPR and WWA

Electronic (digital download/no shipping)

Member - $0.00
Non-Member - $250.00


This project, developed and managed for FMI by Wisner Marketing, provides a roadmap for FMI retailer and wholesaler members to maximize the value of their private brands within the context of a shopper-centric approach. It moves well beyond the shortcomings of traditional category management by finally recognizing the important and unique contributions provided by private brands and and prioritizes shoppers ahead of categories.

Product Details:

Product ID: 1000164
Publication Year: 2020
Pages, Size, or Length: 112 pages