Private Brands

What’s In A Brand?

Life is full of circumstances and situations that prompt us to evaluate our personal brand and make necessary changes, adapting to a new position or setting by shifting our brand. Sometimes these involve small adjustments and sometimes we must ...

Private Brands Positioned to Advance in 2020

The private brands industry is well positioned to gain ground in 2020. Why do I feel so positive about the outlook? It’s because of a growing private brands commitment and strategic positioning by food retailers. These emerged in findings from two ...

FMI’s 2019 Year in Review

There is something particularly noble about accomplishments that have so many ups and downs and surprise developments that they require a special brand of perseverance. Finishing the fight requires overcoming the nagging drag of self-doubt when the ...

What is the Certified Plant Based Seal?

Plant-based food products are no longer just a trend – they are here to stay in an industry that is growing incrementally each day. FMI’s Power of Meat 2019 report finds that plant-based meat alternatives sales increased 19.2% last year and account ...

Consumers Boost Engagement With Private Brands

Momentum for private brands continues to build, according to the latest FMI report based on IRI data. The 2019 edition of FMI’s Power of Private Brands: From the Consumer finds that food retail private brands are advancing in several ...

Three Winning Strategies for Private Brand Retailers

Succeeding in private brands requires great products, but that’s not all.Increasingly it’s also about pursuing key strategies to accelerate the business. A number of strategies were discussed at the recent FMI Private Brands DC ...

Private Brands Drive Growth Across Food Retail Channels

The 2019 Power of Private Brands: From the Register report finds private brands continue to lead momentum for food retailers across channels. The solid growth of private brands reflects the success of retailers treating private brands as brands, ...

Benchmarking Your Online Grocery Shopping Experience

When food retailers want to see how their in-store experience compares to their competitor down the street, they sometimes call on “mystery shoppers.” Taking the lead from our members, FMI has teamed up with FitForCommerce, a boutique consultancy ...

5 Modern Day Imperatives for Private Brands

In every business process there are several imperatives that move the needle in a positive direction. At the conference this week, I walked attendees through five key imperatives that have been identified through our private brand research supported ...

The SCOTUS Case that will Reexamine What “Confidential” Means to You

A legal case heading to oral argument before the U.S. Supreme Court this spring has far-reaching implications when it comes to something you hold near and dear -- your confidential commercial information. FMI is a named party in the case because we ...