Private Brands

Our Voice of The Food Industry blog offers commentary from FMI subject matter experts on timely and important topics to the food industry.

Stay Connected

Already have an FMI Profile?
FACTS & FIGURES

97% of U.S. households

purchase private brands from grocery
Learn More
  • Why Do Shoppers “Shop Around?”

    Sep 8, 2020
    What is it that drives grocery shoppers to “shop around?” For many grocery shoppers it is private or store brands. Private brands, according to Trends, are a key driver of perceptions that the store meets a shopper’s needs. Grocery stores that ...
  • Pandemic Drives New Imperatives for Private Brands

    Sep 2, 2020
    It’s always nice to be appreciated and appreciation for private brands has only grown during the COVID-19 crisis. They have been able to meet consumer needs when many manufacturer brands were out of stock at ...
  • As Shoppers Become Brand Agnostic, What Does That Mean for Private Brands?

    Aug 14, 2020
    Today’s shoppers bring a broad and sophisticated range of criteria with them when making their food shopping decisions. While there still remain occasions and situations where brand is the prime driver (I would never consider any ketchup other than ...
  • Making the Connection: New Digital Platform Links Buyers and Sellers

    May 19, 2020
    To address acute supply chain disruptions and mitigate food loss and shortages, FMI has launched a new subscription-based digital platform that matches retailer and wholesaler members around the country with suppliers, including those who are new to ...
  • A Dreamy Strategic Plan for Midsummer

    May 18, 2020
    FMI’s Midsummer Strategic Executive Exchange provides a unique strategic opportunity for trading partner collaboration to hit the reset button and together identify, prioritize and address the industry’s most pressing business issues. Through ...
  • We’re All In This Together

    Apr 30, 2020
    Since the early days of the pandemic, FMI staff have been tracking news stories recording the food industry’s responses to their communities. Our tracking is a growing spreadsheet updated daily with nearly 200 rows documenting stories of food, ...
  • Grocery Heroes: A Half Million Jobs and Counting

    Apr 29, 2020
    We know from our U.S. Grocery Shopper Trends COVID-19 tracker that 25% of Americans are especially worried about having enough money to pay for food. Questions about the emerging job market have resulted in these anxieties and uncertainties ...
  • Re-Writing the Industry’s Crisis Response Playbook

    Mar 30, 2020
    ​The food industry is no stranger to responding to crisis. However, when it comes to responding to the national emergency brought on by COVID-19, the industry is rewriting the playbook on crisis response in real-time. This emergency is nationwide ...
  • The 2020 Strategic Playbook For The Food Industry

    Mar 9, 2020
    FMI and Oliver Wyman’s annual journal publication Boardroom provides a starting point. In fact, volume 5 of the journal is a strategic playbook for the emerging issues a food retailer or supplier should be discussing in their boardrooms—that’s how ...
  • What’s In A Brand?

    Jan 21, 2020
    Life is full of circumstances and situations that prompt us to evaluate our personal brand and make necessary changes, adapting to a new position or setting by shifting our brand. Sometimes these involve small adjustments and sometimes we must ...