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As industry imperatives toward sustainability continue, we have created this playbook to assist retailers and their suppliers in advancing efficient design, responsible sourcing and circular systems for packaging. This tool can support internal business operations and effective trading partner collaboration regarding sustainable packaging. The playbook provides guidance on topics ranging from material sourcing to design, to end-of-use, with a particular focus on recyclability. For each sustainable packaging topic, the playbook outlines a list of key actions to take, and some next steps to consider, as progress gets made. There’s even a tool for evaluating if a packaging change has unintended consequences. The playbook includes a detailed guide to support progress in circular systems for packaging by designing for recycling.