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Power of Private Brands 2024: What's Ahead for Shoppers and Private Brands


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This report explores the positive picture about consumer perspectives and buying behaviors for private brands. Survey respondents say they expect to further grow private brand purchases on top of recent significant increases. Price is an important purchase driver, but shopper decisions are also based on a growing focus on aspects such as quality and taste. the good news for private brands is presented here along with insights about enhancement opportunities.

Product Details:

Product ID: 1000424
Publication Year: 2024
Pages, Size, or Length: 38 pages