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August 11-13, 2025
Loews Coronado Bay Resort
San Diego

 

Fresh, the ultimate disruptive grocery category. 

FMI FreshForward, developed in collaboration with Deloitte, is an exclusive, senior executive thought-leadership event—we tackle the future of fresh at retail, generating new ideas and actionable next steps.

See What You Missed in 2024

Event Photos

 2024 CEO Insight Videos

2024 Focus

Sustainability

Reducing food and packaging waste has become a bigger priority for consumers and food industry companies — for reasons ranging from financial to environmental. How can the fresh industry react with promising strategies to tackle this complex challenge? What are the latest shopper perspectives and industry opportunities? 

Technology and AI

Emerging technology is a key enabler for fresh foods success — both on the customer experience and operations sides. How can emerging technology enable fresh to become even more of a differentiator? Which are the most robust technologies to prioritize now for this part of the industry?

Emerging Trends

Fresh foods shoppers are exhibiting changing perceptions about value, nutrition, health, convenience, transparency and other topics. What are the latest consumer perspectives and how can fresh food leaders adjust to the new needs? How can companies relay their stories about fresh to make sure they get buy-in from customers?

2024 Retailer Participation

Take a look at some of the companies joining us in San Diego.
We look forward to seeing you all there!

Albertsons logo - in 5x2 Frame
Big Y Foods Inc
C & S Wholesale Grocers
Dot Foods 5x2
IGA
KeHE Corp
Lunds & Byerlys
Mitchell Grocery Corp
Schnuck's Markets Inc.
SpartanNash Company logo - in 5x2 Frame
Sprouts
The_Giant_Company_logo
Wakefern

Social Media Graphics

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2024 FreshForward Speakers

Adam Almond

Principal, Retail & Consumer Products, Deloitte Consulting LLP

Bill Artman

CEO, Giant Eagle

Irving Fain

Founder and CEO, Bowery

Jonna Parker

Principal II, Fresh Foods Team Lead, Circana

Kyle Tanger

Managing Director - US Sustainability Consulting Leader, Deloitte

Leo Feler

Chief Economist, Numerator
Leslie G. Sarasin, President & CEO, FMI

Leslie Sarasin

President and CEO, FMI

Matthew Adams

Principal, Deloitte

Mike Stigers

President, Wakefern Food Corp.

Oscar Gonzalez

Co-President, Northgate Gonzalez Market

Rick Stein

Vice President, Fresh Foods FMI

Sonia Punwani

Chief Marketing Officer, Cargill Protein North America

2023 Action Guide

FreshForward Action Guide 2023 cover
Key Steps to Moving The Industry Forward

What's Inside:

  • Actionable steps toward the three FreshForward tracks:
    • GenZ
    • E-commerce
    • Meal Planning
  • A usable checklist to advance efforts with internal teams and partners.
  • Top ten insights from the conference.
  • Photos of conference attendees.

Fresh Foods Blog

Let's Tackle the Real Causes of Food Inflation to Feed American Families

Sep 11, 2024
While it has been encouraging to see inflation cool in recent months, it’s been equally frustrating that the current political dialogue has lacked an in-depth, meaningful discussion of the economic subtleties and nuances that influence the real cost ...

How The Fresh Industry Can Overcome Major Hurdles

Sep 3, 2024
Fresh food is a dynamic part of food retail — but the fresh journey isn’t all smooth ...

Nothing Ever Becomes Real Till it is Experienced

Aug 14, 2024
We all crave those moments when we engage in an action or have something happen that really connects us to our surroundings, ignites our feelings, moves us at deeper levels and just helps us feel more ...

Want To Learn More? 

Let us know by signing up below and we'll make sure you're included in all communications regarding FreshForward 2024.

FMI Fresh Food Resources

Power of Plant-based Alternative Foods and Beverages

Power of Plant-Based Alternative Foods and Beverages 2024

This report dives into consumer perspectives and habits regarding plant-based alternative foods and beverages.
State of Fresh Foods 2024 Cover

The State of Fresh Foods 2024

Key findings of retailers' focus on fresh foods from data in FMI's report, "The Food Retailing Industry Speaks 2024."
The Food Retailing Industry Speaks

The Food Retailing Industry Speaks 2024

The food industry is experiencing enormous change. The latest version of The Food Retailing Industry Speaks relays many shifting developments and describes how the industry has worked hard to make progress in the face of all this change.
U.S. Grocery Shopper Trends

U.S. Grocery Shopper Trends 2024: Finding Value

Beyond price and quality, shoppers define value to include relevance, convenience and experience.
Power of Meat 2024

Power of Meat 2024

This report explores shopper perceptions, attitudes and behaviors regarding meat and poultry.
Power of Seafood 2024

The Power of Seafood 2024

This report explores a range of issues from the health and well-being focus of seafood shoppers to seafood cooking behaviors and needs and seafood sustainability consumer trends.
Power of Produce 2024

Power of Produce 2024

This report identifies the biggest trends in consumer purchasing and consumption of fruit and vegetables.
Winning Eating Occasions

Finding Growth for Food & Beverage Retail:

Winning Eating Occasions Throughout the Day – See how to be successful by considering dayparts, such as snacks, to inspire experimentation and create new memories through food.
FreshForward Action Guide

2023 FreshForward Action Guide

This 2023 Action Guide spotlights key takeaways from the FreshForward Conference on Ecommerce, Meal Planning, and Gen Z.
Power of In-store Bakery

The Power of In-Store Bakery 2023

This report provides key insights and opportunities to reach consumers in the in-store bakery.

Developed in Collaboration with:
del