NEW FRESH 2025 Homepage

Driving Retail Differentiation

Navigate shifts in the dynamic fresh category to keep food retail shoppers engaged.

Date

August 11-13, 2025

Location

Loews Coronado Bay Resort
San Diego

42%
of sales came from Fresh Foods

The Fresh Factor

Staying ahead requires a focused look at labor challenges impacting the fresh industry, the evolving landscape for health and wellbeing and how to capture the meal occasion.

At FreshForward, developed with Deloitte, we tackle the future of fresh at retail, generating new ideas and actionable next steps.

FreshForward Goals

Developed in Collaboration with:

Labor Challenges Cashier

Labor Challenges

Fresh Foods demand a lot from those that work with them. How can you optimize your workforce to give them the tools and experience for success.

Health and Wellbeing in Fresh

Health & Wellbeing

Shoppers seek nutritious choices; fresh foods must adapt to changing demands, attitudes, and educate on nutrition.

Meal Occasions Fork and Knife Clock

Capturing Meal Occasion

How do the fresh departments help the consumer solve for the meal? Convince, relevance, digital tools for better consumer engagement.

Attendees at an FMI event

What Happened in 2024?

Take a look at our photo album to get a sense of what happened at FreshForward 2024 and what you can look forward to in 2025.

2024 Action Guide

The State of Fresh Foods 2024

The food industry continues to increase investments in fresh and overcome hurdles. Take a look at how all this is playing out and dive into the latest data points and benchmarks.

Grab the Report

The State of Fresh Foods report cover

Fresh Resources Grocery Store

What Else is FMI Doing in Fresh

We are committed to the growth and success of fresh food companies by providing resources throughout the fresh industry.

Fresh Food Resources

2024
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QUESTIONS?
CONTACT US

Rick Stein

Rick Stein

Vice President, Fresh Foods

Andrew Brown

Senior Manager, Industry Relations