August 5-7, 2024
Loews Coronado Bay Resort
San Diego

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Fresh is the ultimate disruptive grocery category. 

FMI FreshForward, developed in collaboration with Deloitte, is an exclusive, senior executive thought-leadership event—we tackle the future of fresh at retail, generating new ideas and actionable next steps.

2024 Focus Areas

With a Focus on Packing and Food Waste

Reducing food and packaging waste has become a bigger priority for consumers and food industry companies — for reasons ranging from financial to environmental. How can the fresh industry react with promising strategies to tackle this complex challenge? What are the latest shopper perspectives and industry opportunities? 


Technology and AI

Emerging technology is a key enabler for fresh foods success — both on the customer experience and operations sides. How can emerging technology enable fresh to become even more of a differentiator? Which are the most robust technologies to prioritize now for this part of the industry?

Emerging Consumer Trends 

Fresh foods shoppers are exhibiting changing perceptions about value, nutrition, health, convenience, transparency and other topics. What are the latest consumer perspectives and how can fresh food leaders adjust to the new needs? How can companies relay their stories about fresh to make sure they get buy-in from customers? 

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2023 Focus Areas

Gen Z

CEO Insights: Gen Z by Tony Sarsam

Speaker: Tony Sarsam


CEO Insights: e-commerce by Stuart Aitken

Speaker: Stuart Aitken

Meal Planning

CEO Insights: Meal Planning by Neil Stern

Speaker: Neil Stern

2023 Action Guide

FreshForward Action Guide 2023 cover
Key Steps to Moving The Industry Forward

What's Inside:

  • Actionable steps toward the three FreshForward tracks:
    • GenZ
    • E-commerce
    • Meal Planning
  • A usable checklist to advance efforts with internal teams and partners.
  • Top ten insights from the conference.
  • Photos of conference attendees.

Developed in Collaboration with: