August 5-7, 2024
Loews Coronado Bay Resort
San Diego

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Fresh, the ultimate disruptive grocery category. 

FMI FreshForward, developed in collaboration with Deloitte, is an exclusive, senior executive thought-leadership event—we tackle the future of fresh at retail, generating new ideas and actionable next steps.

2024 Focus


Reducing food and packaging waste has become a bigger priority for consumers and food industry companies — for reasons ranging from financial to environmental. How can the fresh industry react with promising strategies to tackle this complex challenge? What are the latest shopper perspectives and industry opportunities? 

Technology and AI

Emerging technology is a key enabler for fresh foods success — both on the customer experience and operations sides. How can emerging technology enable fresh to become even more of a differentiator? Which are the most robust technologies to prioritize now for this part of the industry?

Emerging Trends

Fresh foods shoppers are exhibiting changing perceptions about value, nutrition, health, convenience, transparency and other topics. What are the latest consumer perspectives and how can fresh food leaders adjust to the new needs? How can companies relay their stories about fresh to make sure they get buy-in from customers?

2024 Retailer Participation

Take a look at some of the companies joining us in San Diego.
We look forward to seeing you all there!

Social Media Graphics

Let people know you are attending by posting on your social media!

2024 FreshForward Speakers

2023 Action Guide

FreshForward Action Guide 2023 cover
Key Steps to Moving The Industry Forward

What's Inside:

  • Actionable steps toward the three FreshForward tracks:
    • GenZ
    • E-commerce
    • Meal Planning
  • A usable checklist to advance efforts with internal teams and partners.
  • Top ten insights from the conference.
  • Photos of conference attendees.

Want To Learn More? 

Let us know by signing up below and we'll make sure you're included in all communications regarding FreshForward 2024.

Developed in Collaboration with: