Hotel and Travel

Welcome to Denver, Colorado!

Hilton Denver City Center
1701 California Street
Denver, CO 80202
Main Phone: 303-297-1300

In the heart of downtown Denver, with Larimer Square, Coors Field, and the Denver Performing Arts Complex all within a mile of our front door. Just a block from our hotel is 16th street, a popular stretch for dining, nightlife, and shopping. Enjoy dining and drinks at Prospect’s Urban Kitchen and Bar, our on-site restaurant. 

Rates: $206.00 Rate plus additional taxes for single or double occupancy, for a Standard King or Standard with Two Queen beds.

Check-in: 4:00 p.m.
Check-out: 11:00 a.m.

Hilton Denver City Center Exterior

Invited FMI Retailer, Wholesaler and Product Supplier Members


Two nights (Tuesday, August 8th and Wednesday, August 9th), of hotel accommodations at the Hilton Denver City Center hotel will be covered by your supplier partners. Please use the following link to secure your hotel accommodations for the deposit and any incidentals. FMI will move to our billing prior to your departure for your stay for room and tax only. 

Online Hotel Reservations


FMI Associate Members and Fresh Industry Partners (Non-members)

Please use the following link to secure your accommodations:

Online Hotel Reservations


Cancellation Policy:  All hotel changes, substitutions, and/or cancellations must be made directly with the hotel. Individuals will not be charged a cancellation fee if hotel receives notice of cancellation 72 hours prior to arrival. Please review the complete reservation policy at time of making online reservation.

Cut-off Date

The cut-off date for guest to reserve at the special group rate is Monday, July 17, 2023. We encourage you to make your reservations early, as the hotel may sell out before this date. 

If you prefer to call, contact 1-800-HILTONS. Be sure to identify yourself as an attendee of  “FMI FreshForward 2023" to receive the special conference rate.

Reservations made after the cut-off date will be accepted on a space-available basis and higher rates may apply. 

*Please Note: FMI reserves the right to review the conference room block and remove those individuals who have not registered for the conference. One (1) hotel reservation per registered delegate will be accommodated. The hotel reservation should be made under the corresponding registered delegate’s name to avoid confusion. Hotel reservations are accepted on a first come, first served basis, including requests for specific room types. 

Unauthorized Hotel Solicitations

Hotel reservations should be made by calling the hotel directly or using the official hotel link provided in your confirmation e-mail. FMI does not use a third-party company to make hotel reservations or sell rooms on its behalf for this event. If a third-party contacts you offering housing options, they are not endorsed by or affiliated with the event and entering into financial agreements with such companies may have costly consequences.


Colleen Bailey, Senior Manager, Meeting Services


Travel Information

Denver International Airport
Distance from Hotel: 25 miles
Drive Time: 35 minutes

Cab / Uber / Lyft
Located via ground transportation. Average rate $55-$75 each way.

Hotel Parking
Hotel offers both self and valet parking, subject to availability. Current prices are as follows, and subject to change without notice:
$34.00: Self-Parking located at 1820 California Street
$54.00: Valet Parking 

Weather and Dress Code
In August, the average temperature in Denver is between 59-90 degrees. Event attire is business casual. Meeting rooms are notoriously cold. We encourage you to dress in layers.

Denver Attractions

World-class attractions. Natural wonders. A thriving arts scene. Dozens of innovative and acclaimed restaurants. Nightlife options galore. The word is getting out - Denver's got it all.

Things to Do in Denver