As we have seen in past recessions, most recently in 2008, coupon usage increases dramatically when consumers feel economic pressure. From 2008-2009, all coupon redemption increased 15.2%. What will that number look like this time around? Inmar reported last week that digital (touchless) coupon redemption in March increased 56.5% year over year.
In front of a small group of food industry executives, political and agricultural leaders, and members of the media, Vice President Mike Pence commended the industry for its extraordinary efforts during the COVID-19 pandemic, “You’ve done an incredible job keeping food on the table in the midst of a national crisis. And I think it may turn out to be your finest hour at a time when an industry stepped up and met the moment.”