Meat aisle through the shoppers’ eyes

By Sue Wilkinson, Senior Director, Information Service & Research, Food Marketing Institute 

According to U.S. Grocery Shopper Trends 2014, shoppers rank product selection, including meat, as very important (64%). While deals and specials on meat and poultry are key to continued shopper business, today’s meat departments are about much more. From gourmet prepared burgers to aged meats and specialty cuts—the meat department is a constantly evolving area of the store engaging more and more with shopper’s values and preferences.

For the tenth year, the Food Marketing Institute (FMI) and North American Meat Institute (NAMI) have teamed up for the Power of Meat study. This new research looks at the meat aisle from the consumer’s point of view and highlights several trends in the way consumers are changing their purchasing behavior.

Power of Meat was conducted by 210 Analytics, LLC, sponsored by The Cryovac Brand, a part of Sealed Air’s Food Care Division, and was unveiled at the FMI/NAMI Annual Meat Conference. Download the full report at www.fmi.org/store and stay tuned to the Voice of Food Retail blog and by following #PowerofMeat as we dive deeper into the Power of Meat report on areas of competition, consumer consideration and optimizing.