By Sue Wilkinson, Senior Director, Information Service & Research, Food Marketing Institute
According to U.S. Grocery Shopper Trends 2014, shoppers rank product selection, including meat, as very important (64%). While deals and specials on meat and poultry are key to continued shopper business, today’s meat departments are about much more. From gourmet prepared burgers to aged meats and specialty cuts—the meat department is a constantly evolving area of the store engaging more and more with shopper’s values and preferences.
For the tenth year, the Food Marketing Institute (FMI) and North American Meat Institute (NAMI) have teamed up for the Power of Meat study. This new research looks at the meat aisle from the consumer’s point of view and highlights several trends in the way consumers are changing their purchasing behavior.
Power of Meat was conducted by 210 Analytics, LLC, sponsored by The Cryovac Brand, a part of Sealed Air’s Food Care Division, and was unveiled at the FMI/NAMI Annual Meat Conference. Download the full report at www.fmi.org/store and stay tuned to the Voice of Food Retail blog and by following #PowerofMeat as we dive deeper into the Power of Meat report on areas of competition, consumer consideration and optimizing.
Industry Topics address your specific area of expertise with resources, reports, events and more.
Our Research covers consumer behavior and retail operation benchmarks so you can make informed business decisions.
Events and Education including online and in-person help you advance your food retail career.
Food Safety training, resources and guidance that help you create a company food safety culture.
Government Affairs work — federal and state — on the latest food industry policy, regulatory and legislative issues.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.
Best practices, guidance documents, infographics, signage and more for the food industry on the COVID-19 pandemic.
