Unlock the Power of Onsite and Social Media in Your RMN: Why Stages 2-4 Matter Now

By: Doug Baker, Vice President, Industry Relations, FMI

Retail media is no longer a trend, it's a business imperative. As traditional advertising models shift, Retail Media Networks (RMNs) offer retailers a powerful way to turn first-party data into new revenue, stronger shopper engagement, and scalable brand partnerships.

In FMI's Retail Media Master Class, we've teamed up with Inmar Intelligence to guide you through the activation phase, Stages 2 through 4, where strategic plans come to life across off-site, on-site and social platforms. While off-site media helps extend your reach, on-site and social media are where real performance happens.

On-site media turns your digital shelf into a high-margin growth engine. Sponsored search, curated product carousels, and behavior-based display units connect shoppers to what they want, right when they're ready to act. At the same time, these placements offer advertisers premium real estate with real-time attribution and results that outperform many traditional digital formats.

Social media is also having its moment. Platforms like Instagram and TikTok are driving commerce, not just awareness. Creator-led campaigns and influencer content, when integrated into your RMN strategy, can generate measurable lifts in engagement, in-store traffic and even new-to-brand conversions. Add in the power of closed-loop measurement and AI optimization, and you've got a full-funnel performance channel that delivers.

But here's the key: Onsite and social media don't operate in silos. When you coordinate them with your off-site efforts under a unified RMN approach, you unlock something bigger: a connected ecosystem that delivers value at every stage of the shopper journey.

For the first time, brands and retailers can actually combine creator-authentic content and loyal followings with very clear targeting to retail customers. There's a lot of affinity that retailers can drive.

This opportunity isn't just for the largest players. With the right tools, retailers of all sizes can scale their capabilities, monetize more touchpoints, and deliver real results for both shoppers and brand partners.

Ready to turn strategy into action? Register now for the free FMI and Inmar Intelligence webinar, Master Retail Media, Stages 2-4.

We'll walk through maturity models, readiness checklists and real-world activation examples to help you bring your retail media program to life.

You will receive our Stage 2-4 publication, which includes several handy checklists for you and your team and the full webinar recording.

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