By: Haley Pierce, Manager, FMI Foundation

Stir It Up!

A celebration of food, friends, a little friendly competition and fandom – that is what's to come at Stir It Up! 2024.

If you haven't already heard, Stir It Up! will be the 2024 Midwinter Executive Conference's opening night event. Stir It Up! is taking on a sports theme, celebrating the teams, sports, and leagues that entice and feed the fans. If you're just as excited as we are for our lively cooking competition, look at our supporters for the event and take note of the sports we're celebrating while on-site: golf, college basketball, ice hockey, baseball, soccer, horse racing, and stockcar racing. Our sponsors for this year are lending their creativity to produce incredible activations—with menus you will want to bring back to your next family meal.

We're excited to connect retailers, wholesalers, product suppliers and manufacturers, service providers, importers, exporters, and more for a FAN-tastic networking event.

In fact, Stir It Up! serves as the FMI Foundation's central fundraising event for the year. If you support the dynamic work of the Foundation in the areas of family meals during September's National Family Meals Month™, research on gene edited foods and animal welfare, diversity, equity and inclusion initiatives, workforce initiatives with our national partners Junior Achievement, food safety scholarships and educational grants, please be sure to reach out to us for more information on Stir It Up! sponsorship opportunities. (Rest assured, if you're unable to host a bar, living room, dessert or activity station, you can support the FMI Foundation by submitting our commitment form with your donation.)

Our work is made more impactful by donors like you.

Contact us at to explore custom sponsorship opportunities with the Foundation team and check out our existing sponsorships within our event prospectus.

Midwinter Executive Conference     Pledge to support FMI Foundation