Rib Cutting (Close Up) - Crop1
Gourmet Desserts Zoomed Out

About FMI's Stir It Up!

Retailer, wholesaler, manufacturer, and supplier executives compete for bragging rights for the best family meal — breakfast, lunch, dinner, dessert, snack, or takeaway treat. All funds raised support the FMI Foundation’s programs on health and well-being, nutrition, food safety, diversity, equity, inclusion, and belonging, and social responsibility.

As the Midwinter Executive Conference's opening night event, Stir It Up! welcomes 600+ event attendees, 30+ sponsors, 6-8 kitchens, and numerous sponsorship activations.

What's for Dinner? Dishing Up New Family Flavors

For Stir It Up! 2025, we will celebrate the 10th annual year of National Family Meals MonthTM by embracing the theme: What's for Dinner? Dishing Up New Family Flavors, with a focus on your family's favorites and how cuisine can vary from region to region. In the mood for a kolache or Tex Mex? Have your kitchen be an ode to the Southwest!
Can’t get enough of maple-flavored foods, boiled seafood, and apple cider doughnuts? New England is calling! Bring out your tried and true family favorites for this year’s culinary showcase!

New Product Showcase

Our first-ever New Product Showcase allows sponsors to showcase 2-3 new products in display towers at the event and offer product tastings during Stir It Up! . The display tower cases will also be placed in high-trafficked locations throughout the Midwinter Executive Conference

Catch the Excitement!

Get ready for Thursday, January 30, 2025 when the FMI Foundation hosts the ultimate networking event for the food industry. This scrumptious evening brings together food retailers and manufacturers to sample the expertise of our industry. 

Pick Your Sponsorship!

From Kitchens to Activity Stations to our New Product Showcase, Stir It Up! has a variety of ways to engage with attendees. Revisit this page as we update our sample floorplan and discover exciting activations make Stir It Up! attendees come back, year after year. Check out the 2025's drafted floorplan below.

Hy-Vee Charcuterie Board (Skyview)_cropped2 for contact us field


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Stir it Up! is all about the industry coming together to support some really important initiatives that are going to help move the industry forward.

Jerry Golub Vice Chairman, Price Chopper Supermarkets