Robert Irvine and SpartanNash Chef Cropped & Offset (SIU 2023)
Chicken Sandwiches (SIU 2023)

About FMI's Stir It Up!

Retailer, wholesaler, manufacturer, and supplier executives will draft all-star teams to compete for the bragging rights of dishing up the best family meal — breakfast, lunch, dinner, dessert, snack, or takeaway treat — with the audience determining the winning menus. All funds raised support the FMI Foundation’s programs on health and well-being, nutrition, food safety, diversity, equity, inclusion, and belonging, and social responsibility.

2024's Stir It Up!

Sunday night, January 22, 2023 brought together retailers and manufacturers for some movie and menu magic -- we celebrated film, food, and friends in a special night raising funds for the FMI Foundation. 

At 2024's event, we're "feeding the fans" as the Midwinter Executive Conference's opening night event!
This year's theme will be celebrating sports of all types and the foods and culinary traditions behind sports or leagues.

Pick Your Kitchen!

From Kitchens to Activity Stations, Stir It Up! has a variety of ways to engage with attendees. Check out this page in fall 2024 for our updated sample floorplan and learn more about what makes Stir It Up! attendees come back, year after year.

Hy-Vee's Massive Charcuterie Board (SIU 2023) - Cropped


Check out our frequently asked questions for quick answers and contact us for more information.

Learn More

Photo Gallery


Stir it Up! is all about the industry coming together to support some really important initiatives that are going to help move the industry forward.

Jerry Golub Vice Chairman, Price Chopper Supermarkets