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Gourmet Desserts Zoomed Out

About FMI's Stir It Up!

Retailer, wholesaler, manufacturer, and supplier executives will draft all-star teams to compete for the bragging rights of dishing up the best family meal — breakfast, lunch, dinner, dessert, snack, or takeaway treat — with the audience determining the winning menus. All funds raised support the FMI Foundation’s programs on health and well-being, nutrition, food safety, diversity, equity, inclusion, and belonging, and social responsibility.

2025's Stir It Up! - Event Theme Coming Soon!

For Stir It Up! 2024, we upped the ante and had our event sponsors lend their creativity towards "feeding the fans" with sports-themed kitchens, menus, and activations. Held for the first time as the Midwinter Executive Conference's opening night event, Stir It Up! welcomed 600+ event attendees, 30+ sponsors, six kitchens, and four activations. Stir It Up!  even featured Midwinter’s first-ever mascot race and awarded 3 Gold Mitt Awards for Best Meal, Best Theme Execution, and Chef’s Pick. Were you there to share the excitement? Relive it here.

If you want early access to 2025's sponsorship opportunities or event theme, feel free to contact us at StirItUp@fmi.org!

Pick Your Kitchen!

From Kitchens to Activity Stations, Stir It Up! has a variety of ways to engage with attendees. Check out this page in fall 2024 for our sample floorplan and learn more about what makes Stir It Up! attendees come back, year after year.

Check out 2024's floorplan with our event sponsors!

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Check out our frequently asked questions for quick answers and contact us for more information.

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Stir it Up! is all about the industry coming together to support some really important initiatives that are going to help move the industry forward.

Jerry Golub Vice Chairman, Price Chopper Supermarkets