Why Attend

The FMI Foundation is accenting the FUN in fundraising with their event Stir It Up!, a lively cooking competition taking place at the FMI Midwinter Executive Conference.

Retailer and supplier executives will draft all-star chefs and culinary experts to compete for the bragging rights of dishing up the best family meal —breakfast, lunch, dinner, or snack—with the audience determining the winning menus. (Check out 2024's Gold Mitt Award Winners here.)

All funds raised support the FMI Foundation’s programs on health and well-being, nutrition, food safety, diversity, equity, inclusion, and belonging, and social responsibility.


Bimbo Bakeries and Wakefern Kitchen Setup with Stanley Cup-type
Candied Bacon from Kitchen
Mr. P's Entrance_Cropped
49465761181_d0c427bba2_c (1)

By The Numbers

Here are some of the details around the most popular networking event at the Midwinter Executive Conference

  • # of Attendees


  • # of Companies Attending


  • Participating Chefs


  • Dishes Served


  • Kitchen Stations Available


  • Additional Sponsorship Opportunities


Mars Wrigley Candy Station Posed

How To Participate

2025's floorplan will be launched in summer/fall 2024. In the meantime, view Stir It Up 2024's sponsorship opportunities at the link below.

View Stir It Up's Sponsorships
Kroger-Kellanova Kitchen Design

The Menus

The theme for 2024's event was Feeding the Fans, which celebrated the culinary traditions and foods around sports of all types. Kitchens hosted sports-themed kitchens with out of this world menus.

Contact us with questions!

Photo Gallery


Stir it Up! is all about the industry coming together to support some really important initiatives that are going to help move the industry forward.

Jerry Golub Vice Chairman, Price Chopper Supermarkets