Why Attend

The FMI Foundation is accenting the FUN in fundraising with their event Stir It Up!, a lively cooking competition taking place at the FMI Midwinter Executive Conference.

Retailer and supplier executives draft all-star chefs and culinary experts to compete for the bragging rights of dishing up the best family meal —breakfast, lunch, dinner, or snack—with the audience determining the winning menus. (Check out 2024's Gold Mitt Award Winners here.)

All funds raised support the FMI Foundation’s programs on health and well-being, nutrition, food safety, diversity, equity, inclusion, and belonging, and social responsibility.


Bimbo Bakeries and Wakefern Kitchen Setup with Stanley Cup-type
Candied Bacon from Kitchen
Mr. P's Entrance_Cropped
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By The Numbers

Here are some of the details around the most popular networking event at the Midwinter Executive Conference

  • # of Attendees


  • # of Companies Attending


  • Participating Chefs


  • Dishes Served


  • Kitchen Stations Available


  • Additional Sponsorship Opportunities


Mars Wrigley Candy Station Posed

How To Participate

Check out Stir It Up 2025's sponsorship opportunities and our floorplan.

Learn About Sponsorships
Kroger-Kellanova Kitchen Design

2025's Theme

Our What's for Dinner? Dishing Up New Family Flavors theme honors the 10th annual National Family Meals Month. Build your menus and decor around different regional cuisines.

Contact Us

Photo Gallery


Stir it Up! is all about the industry coming together to support some really important initiatives that are going to help move the industry forward.

Jerry Golub Vice Chairman, Price Chopper Supermarkets