FMI Lab explores the food industry’s daunting data dilemma with Tom Furphy of Consumer Equity Partners.
By: Doug Baker, Vice President, Industry Relations, FMI
FMI Lab is back with a new conversation focused on one of the grocery industry’s most pressing challenges: making sense of mountains of data. I sat down with Tom Furphy, CEO of Consumer Equity Partners and a founding advisor to GroceryLab, to unpack how the food industry can turn data at scale into action.
Tom’s perspective, as “Mr. Omnichannel,” is grounded in his experience—a blend of store-level and digital expertise—that shapes how he shops today and how he advises food retailers navigating constant change. Tom sees a steady stream of food industry technology partnerships form and fail. The difference comes down to fundamentals. Food retailers that succeed define the problem clearly, align incentives across partners and stay realistic about what technology can deliver. AI can help, but it is not a shortcut.
Recently, Tom helped shape the AI and data harmonization lab, one of seven immersive sessions at the upcoming GroceryLab event, designed to move the industry forward. The goal of the lab and event is simple: shift the conversation from theory to application.
Watch the latest FMI Lab video to hear more of Tom’s perspective. Then join us at GroceryLab.
Industry Topics address your specific area of expertise with resources, reports, events and more.
Our Research covers consumer behavior and retail operation benchmarks so you can make informed business decisions.
Events and Education including online and in-person help you advance your food retail career.
Food Safety training, resources and guidance that help you create a company food safety culture.
Government Affairs work — federal and state — on the latest food industry policy, regulatory and legislative issues.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.
Best practices, guidance documents, infographics, signage and more for the food industry on the COVID-19 pandemic.
