Registered dietitian nutritionists in the food industry use digital product management to connect healthcare, nutrition and technology, helping grocery stores deliver accessible, personalized health and wellness solutions.
By: Krystal Register, MS, RDN, LDN, Vice President, Health & Well-being, FMI
Did you know that registered dietitian nutritionists (RDNs) in the food industry are working in the digital world to connect people to technology for improved health?
Join us for a peek behind the scenes to learn more about a day in the life of Jennifer Cotton, MPH, RDN, LD, who specializes in digital product management for H-E-B Wellness Clinics, where primary care physicians, physical therapists and registered dietitians work together, helping employees and customers achieve their health goals.
Jennifer works to bring nutrition and health ideas to life, making sure that digital solutions are intuitive and easy for users and aligned with business priorities, strategic goals and company messaging. Essentially, she builds the bond between healthcare providers and customers while ensuring all necessary privacy and security boxes are checked.
As customers look for guidance, education and solutions, Jennifer explains how the grocery store is becoming a true destination for health and well-being. H-E-B is integrating wellness services, digital tools and expert support to connect food to health right at the grocery store. Jennifer exemplifies how RDNs play a critical role in bringing the science of nutrition to empower customers’ everyday decisions in a credible way.
From FMI's 2024 Report on Food Industry Contributions to Health & Well-being, we know that dietitians across the food industry are working in various leadership roles, strategizing with their companies on everything from private label and merchandising to food as medicine and ecommerce. This video is the third in a series to highlight the incredible work of dietitians in unique roles across the food industry.
Click to watch how Jennifer puts her personal passion and professional expertise to work!
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