FMI members report high satisfaction, with 97% saying expectations are met and 95% likely to recommend membership. Feedback praised FMI's advocacy, research, and regulatory efforts.
By: Dan Ratner, Senior Director, Member Services, FMI
It's back-to-school season, so let's start with a pop quiz!
What are the questions your customers ask as they enter your store, purchase products, use your services, and join your loyalty/rewards programs?
- Will it live up to my expectations?
- Is it going to meet my particular needs?
- Will I end up using it and like using it?
- Will it even do what it says it will do?
- Will I receive any return on or benefit from my investment?
- All of the above
Answer: All of the above
As food industry professionals, I'm sure you passed the quiz with an A+ and are all too familiar with these questions. Your customers are asking these questions constantly.
FMI also faces these types of questions regularly and to assuage any doubts about the value of FMI membership, we are sharing the results from our recent member satisfaction survey. The answers to the above questions are all a resounding YES!
Of the 96% of FMI members that say they are satisfied with their membership experience nearly two-thirds have told us they are very satisfied.
Is their satisfaction enough for them to recommend joining FMI to others? Nearly 95% say they are likely to recommend FMI membership to others.
When it comes to meeting the expectations of our members, 97% feel their expectations have been met. In answering questions about their awareness and value of activities provided by FMI, members cited advocacy on priority issues, research and insights on consumer behavior, and resources provided on regulatory issues and state and local legislation.
Building on a Strong Foundation
Members also offered some recommendations and suggestions on how to improve their already valuable and substantive membership experience. A few of these ideas included refining communications and content delivery methods, enhancing inclusivity and representation of the food industry within the FMI community, and strengthening the member engagement for all members.
Earlier this year, 20,000 individual FMI members were asked to take a 30-question survey about the FMI membership experience. Individuals from 188 companies completed the questionnaire. Similar surveys were conducted four out of the last five years with comparable results.
In a future blog post, we'll highlight reasons members joined FMI, their take on FMI events, and their communication preferences. Until then...class dismissed.
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