David Fikes, vice president of consumer and community affairs and communications with the Food Marketing Institute recently spoke to the National Press Foundation about how the values of today's shoppers are changing their shopping habits. Watch the video to learn more.
According to The Food Retailing Industry Speaks 2023, 82% of food retailers emphasize community support or community ties. What’s more 62% of food retailers surveyed report these community uplift programs are successful at connecting with customers. From independent operators to suppliers, it’s clear the food industry is dedicated to serving local communities with programs that go beyond just selling groceries.
Sometimes we don’t really grasp how one program, grounded by a local grocery store, and supported by an entire community, can impact the lives of so many until we get a chance to see that impact firsthand. What an honor when Northgate Gonzalez Markets invited us to be an intimate part of one such program.
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