The following article ran in the Supermarket News IdeaXChange on February 25, 2015:
By: Leslie Sarasin, President and CEO, Food Marketing Institute
The empowered consumer is calling for dramatic changes in the food retail environment by demanding, in both subtle and overt ways, increasingly more personalized service. As the food retail industry wades into this changing tide, it can become overwhelming because … well, there are just so many empowered consumers out there and the idea of customization according to each of their wishes, wants and expectations feels implausible. Where does it stop? Do we try to design our stores, the products we carry, the service we offer according to the particular whims of each shopper? Some argue we must; others argue it is impossible and default to continued marketing to the generic middle. Visit Supermarket News IdeaXChange to Read More
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