Aug 6, 2014
FMI has long supported U.S. food retailers through annual surveys of shopper behaviors and attitudes. This year’s U.S. Grocery Shopper Trends 2014 adds a cultural lens to the survey research with interviews of Americans in their homes and while shopping, and ethnographic research into U.S. food consumption and consumers.
To help you learn about the top grocery shopper trends, FMI has created a one-top-shop with resources on the findings. Visit www.FMI.org/Trends2014 to see shareable resources including:
- Infographic
- Video
- Slides and Transcript
- Webinars and Recordings
- Full Report
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