Are Private Brands Entering Their Biggest Marketing Era Yet?

10/23/2026

Value may have been the starting point for private brands, but it is no longer the whole story. Today, they are becoming an increasingly important part of broader business strategies. Our latest Power of Private Brands 2026: Industry Strategies to Build on Success research found that nearly 90% of private brand companies plan to moderately or significantly increase their private brand investments over the next two years.

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