On the heels of GroceryLab we sat down with Bobby Watts, SVP, executive lead AD Retail Media for Ahold Delhaize USA and dove into the potential around artificial intelligence (AI) and commerce.
By: Doug Baker, Vice President, Industry Relations, FMI
According to FMI’s The Food Retailing Industry Speaks 2025 report, 65% of food retailers report their ecommerce business is somewhat profitable. I expect those numbers to improve, but many are asking what role artificial intelligence (AI) can play in helping food retail ecommerce become more profitable, faster.
I sat down with Bobby Watts from Ahold Delhaize in our FMI Lab to dig into this further and hear how cross-departmental teams can collaborate more effectively on retail media. I hope you enjoy the discussion:
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