By: Rick Stein, Vice President, Fresh Foods, Food Marketing Institute

We recently launched the second annual Power of Produce research at FMI Connect. This year’s report was prepared by 210 Analytics and made possible by Yerecic Label. The report looks at shopper habits regarding fruits and vegetables pre-trip, in-store and at home, as well as hundreds of shopper suggestions on how to improve the produce department. For food retailers looking to use the produce department to set themselves apart, this reports give insights into the shopper’s produce purchasing process and the real power produce can bring to your store’s business.

Here are some of the topline findings from the report for grocery stores to consider: 

Power of Produce 2016 Infographic

Download the full report and find more fresh food resources at