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Explore an approach to managing emerging issues in the food, agricultural and consumer goods sectors. In this sesion, Leslie G. Sarasin, president and CEO of FMI, and Dr. Jayson L. Lusk, professor and head of the Department of Agricultural Economics at Purdue University, discuss: the Unified Voice issues management approach research findings on consumer beliefs, knowledge and willingness-to-pay for cage-free eggs and slow-growth broilers outline the pilot project’s next steps for outreach and education identifying emerging issues and potential Unified Voice topics of interest.
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