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Consumer Beliefs, Knowledge, and Willingness-to-Pay for Sustainability-Related Poultry Production Practices Egg Survey Report

Jayson L. Lusk, Ph.D. Prepared for Prepared for the Food Marketing Institute Foundation, Animal Agriculture Alliance,and the Foundation for Food and Agriculture Research

Format:
Electronic (digital download/no shipping)

Member and Non-member - $0.00

Description:

The purpose of this project is to determine market potential and consumer willingness-to-pay for eggs with different labels, with primary focus on cage free. In November 2017, a national survey of over 2,000 U.S. egg consumers was conducted. A choice experiment, which simulates retail purchases, was included to compare cage free egg demand for consumers exposed to different types of information.

Product Details:

Product ID: 3208
Publication Year: 2018
Page length: 50 pages