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Company : Smart & Final
Program category : Youth Development

Origins:

From November 13 through December 6, 2019, Smart & Final stores in California, Arizona and Nevada ran an in-store donation program to support the KFI AM640 and Caterina’s Club 9th Annual PastaThon, a fundraising event to gather money, pasta and sauce for kids in need.

A 501(c)3 non-profit started by Anaheim White House Owner and Chef Bruno Serato, Caterina’s Club provides warm meals, affordable housing assistance and hospitality job training for homeless youth and low-income families throughout Southern California. Currently, Caterina’s Club serves dinner to nearly 5,000 children nightly around Orange and Los Angeles counties, thanks to support from partners like Smart & Final.

For four consecutive years, Smart & Final has been the exclusive grocery partner for the KFI AM640 and Caterina’s Club’s PastaThon, and each year we’ve grown our support in terms of participating Smart & Final stores and amount donated. In 2020, to further aid Caterina’s Club during the impacts of COVID-19, the Smart & Final Charitable Foundation also provided 18 pallets of to-go containers and 3 ½ pallets of sauce to Caterina’s Club to help feed thousands of vulnerable families in the community.

Throughout the year, the Smart & Final Charitable Foundation is committed to improving the quality of life and nourishing the communities Smart & Final stores serve. . The foundation aids nonprofit organizations impacting issues such as Health & Wellness, Education, Hunger Relief, Team Sports & Youth Development, and Disaster Relief.

Contribution:

All 250+ Smart & Final stores participated in the 2019 PastaThon with promotional materials at registers inviting customer to donate $10, which Smart & Final turned into pasta, pasta sauce, forks, bowls and napkins for Caterina’s Club. Each $10 donation was enough to provide 14 meals to kids in need. Customers were also welcome to donate cash in increments of $1 if preferred.

In addition to the three-week in-store program, Smart & Final and the Smart & Final Charitable Foundation donated pallets of forks and napkins to the collection event on December 6th, hosted and broadcasted by KFI AM640 at Christ Cathedral in Garden Grove, Calif. Around 100 Smart & Final associates attended to collect, organize, palletize and load 109,000 lbs. of pasta and sauce that was collected onsite onto a Smart & Final truck for delivery to Caterina’s Club. And the Smart & Final Charitable Foundation presented a $5,000 check donation to Caterina’s Club.

Objectives:

Our program objectives were to raise awareness and, in turn, donations to help Caterina’s Club PastaThon surpass the amount fundraised in 2018. We did this through a combination of 100% store participation, associate volunteers and contributions, and considerable marketing support including signage, PR and social media.

Impact:

Our program objectives were to raise awareness and, in turn, donations to help Caterina’s Club PastaThon surpass the amount fundraised in 2018. We did this through a combination of 100% store participation, associate volunteers and contributions, and considerable marketing support including signage, PR and social media.

Quote:

“Smart & Final and the Smart & Final Charitable Foundation are thrilled to support such an impactful cause and to participate in PastaThon every year. We’ve seen associates and customers across three states eagerly participate and make a difference to over 20,000 families through Caterina’s Club. We are proud to be part of this incredible initiative and look forward to continuing our partnership of this program.” -Dave Hirz, Smart & Final President & CEO