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Transparency Trends: Food Shoppers Increasingly Prioritize Information (On-Demand Recording)

Streaming Video

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Non-Members - $0.00


Grocery shoppers have prioritized product transparency at an increased rate over the last five years, according to the latest FMI/NIQ Transparency Trends report.

The research suggests that neither the COVID-19 pandemic nor significant economic challenges inhibited shoppers’ desire for increased information from the food industry.

Join Steve Markenson, FMI, Sherry Frey, NIQ, and Krystal Register, FMI to explore:
- The meaning and importance of transparency to consumers
- How shoppers use digital research tools
- Evolving perspectives about in-store vs online shopping

Product Details:

Product ID: 1000395
Publication Year: 2024
Pages, Size, or Length: 60 minutes