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Transparency Trends: Food Shoppers Increasingly Prioritize Information (On-Demand Recording)
Format:
Streaming Video
FMI Members -
$0.00
Non-Members -
$0.00
Description:
Grocery shoppers have prioritized product transparency at an increased rate over the last five years, according to the latest FMI/NIQ Transparency Trends report.
The research suggests that neither the COVID-19 pandemic nor significant economic challenges inhibited shoppers’ desire for increased information from the food industry.
Join Steve Markenson, FMI, Sherry Frey, NIQ, and Krystal Register, FMI to explore:
- The meaning and importance of transparency to consumers
- How shoppers use digital research tools
- Evolving perspectives about in-store vs online shopping
Product Details:
| Product ID: | 1000395 |
|---|---|
| Publication Year: | 2024 |
| Pages, Size, or Length: | 60 minutes |
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