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Produce is big business and understanding the consumer perceptions, attitudes and behaviors regarding fresh fruits and vegetables is crucial to optimizing sales and profits. The Power of Produce 2015 is the first report of its kind exploring: Purchasing patterns, including traditional and alternative store formats shopped. Consumption of fresh fruit and vegetables in various meal occasions, including snacking and juicing. Pre-trip preparation and in-store decisions relative to produce. The influence of various marketing and sales techniques, as well as the effect of new items. Interest in organic, local and non-GMO. The use of value-added produce and the interplay between fresh, frozen and canned. Perceptions and ratings of the produce department. Recommended improvements.
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