You can only gain access to certain items and special pricing if you have logged in. Login Now.

The Power of Frozen

American Frozen Food Institute and Food Marketing Institute

Electronic (digital download/no shipping)

Member - $0.00
Non-Member - $500.00


Frozen food is in the midst of a strong comeback. In 2018, frozen foods growth outpaced total center store edibles as well as the fresh perimeter. This Power of Frozen report combines the results of more than 1,500 consumer surveys with retail measurement and consumption data from IRI and NPD. This inaugural report aims to bring an understanding of consumers perceptions, attitudes, and behaviors regarding frozen food to help the industry optimize production, marketing, merchandising and branding decisions.

Product Details:

Product ID: 3231
Publication Year: 2019
Pages, Size, or Length: 48 pages