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Power of Private Brands: Part 2 From the Consumer 2018

Food Marketing Institute and IRI

Electronic (digital download/no shipping)

Member - $0.00
Non-Member - $50.00


Part two of 2018 Power of Private Brands: From the Consumer offers a multi-dimensional view of consumer behavior and focuses on insights for private brand owners to consider, including how to further leverage the consumer’s desire for variety, and how to increase trial to battle any lingering negative perceptions. Better understanding into consumers evolving expectations and values will aide in developing deeper engagement with the retailer and their private brand.

Product Details:

Product ID: 3210
Publication Year: 2018
Pages, Size, or Length: 20 pages