Top Trends in Fresh: Shopper Mindsets Driving Fresh Foods (On-Demand Recording)

Description:

Despite flattening inflation, more than 90% of US consumers remain concerned about high food and beverage costs. They are making more trips for fewer items, resulting in more divided market share. With the proliferation of fresh foods available at so many outlets, this fragmented marketplace has especially hit the meat, deli, bakery, seafood and produce departments. In this climate, manufacturers and retailers need to think like the shopper and understand their highest-priority needs. View this presentation to learn more about what motivates your shoppers.