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Capitalizing on the Shifting Consumer Food Value Equation

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This joint Deloitte, FMI and GMA study found that roughly half of Americans surveyed (51 percent) weigh “evolving drivers” – health and wellness, safety, social impact, experience and transparency – in their purchasing decisions, in addition to the “traditional drivers” of taste, price and convenience. Moreover, this occurs regardless of demographic factors.

Product Details:

Product ID: 3165
Publication Year: 2016
Pages, Size, or Length: 31