U.S. food retailers have long known that their private brand shares are generally much lower than those in Europe. However, in this new era of innovation and growth for U.S. private brands, itís worth considering if the U.S. can advance and approach those higher shares in the coming years.
This webinar will relay new data from IRI that helps explore the different factors driving private brands growth in Europe and the U.S., and some key common drivers as well. It will address which lessons can be learned from Europe, such as branding and experimentation, and which arenít as relevant. Moreover, the webinar will outline the kinds of strategies that will need to take hold if U.S. retailers are going to significantly lift private brand shares in the near future, and which kinds of operators may have advantages.
Vice President Client Insights
Vice President Private Brands
Food Marketing Institute
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