APRIL 3, 2014 – ARLINGTON, VA – Food Marketing Institute (FMI) and Matrix Group, a digital agency specializing in web design, development and e-marketing in the Washington D.C. area, announce the release of a new animated video as part of the trade association’s "Supermarket Facts Video Series."

With two-thirds of American shoppers believing that their food choices are an important factor affecting their health,* supermarkets are hiring an increasing number of registered dietitians to help them make healthy decisions.

Using infographics and animation, this video illustrates how supermarkets are hiring registered dietitians in increasing numbers to support their health and wellness strategies.

Watch the video now < http://www.youtube.com/watch?v=8vE2aBym6jU>

As the voice of the food retail industry, FMI continues to invest in research that maps the changing food retail landscape and identifies new ways of presenting the trends in its vast library. The Supermarket Facts Video Series, resulting from the creative collaboration between FMI and Matrix Group, brings to life these major industry trends.

View more supermarket facts at www.fmi.org/supermarketfacts

*Source: FMI Shopping for Health 2013