Annual The Power of Meat Study Profiles the Preferences of the Typical Shopper

Washington, D.C., February 15, 2011 -- The sixth annual Power of Meat study, examining shopper trends in the meat department, will be released during the upcoming Annual Meat Conference, February 20-22, 2011, at the Hyatt Regency in Dallas, Texas.

During the special session “The Power of Meat: An In-Depth Look at Meat Through the Shoppers’ Eyes,” study author Anne-Marie Roerink will provide the latest information on what customers have to say about food spending, protein preferences, the effects of marketing and merchandising on their meat/poultry purchases, packaging and meat preparation. These results will be presented in a format for immediate use in store operations. The Power of Meat, made possible by support of Cryovac, A Division of Sealed Air, is research that can only be found at the Annual Meat Conference.

A few of the questions answered by this year’s data include: How are economic troubles impacting shopping habits? As shoppers return to home cooking, what information are they looking for and do they know how to prepare meat and poultry? How important are healthy choices to the typical consumer? How are organic sales trending? Is there an increased interest in sustainable packaging? Do shoppers pay attention to country-of-origin information?

Co-sponsored by the American Meat Institute Foundation (AMIF) and the Food Marketing Institute (FMI), the conference each year attracts 800 members of the retail food and meat industries. It is considered the leading educational event focusing on meat and poultry marketing innovations, merchandising issues and consumer purchasing trends.

Associate sponsors include the American Lamb Board, Beef Checkoff, National Chicken Council, National Pork Board and National Turkey Federation.

On-site registration is $695 per person, $645 for three or more members registering together. The nonmember registration rate is $1,290 per person. Credentialed members of the media will receive complementary registration on-site.

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AMI represents the interests of packers and processors of beef, pork, lamb, veal and turkey products and their
suppliers throughout North America. Together, AMI’s members produce 95 percent of the beef, pork, lamb and veal
products and 70 percent of the turkey products in the United States. Headquartered in Washington, D.C., the
Institute provides legislative, regulatory, public relations, technical, scientific and educational services to the industry. Its affiliate, the AMI Foundation, is a separate 501(c)3 organization that conducts research, education and information projects for the industry.