Top Trends in Fresh

 
We have teamed up with IRI to offer you the Top Trends in Fresh. Annually we produce a five part webinar series highlighting these trends and additional resources. We invite you to explore the Top Trends in Fresh resources below and stay tuned for this year's series. 

2022 Top Trends in Fresh Webinar Recordings

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Top Trends in Fresh: Accelerating the Power of Fresh in the Age of Inflation

In this one-hour session, IRI and FMI will dig into the top trends happening now in fresh, including the balance between affordability and premiumization as price and promotion continue to play out at the shelf.

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Top Trends in Fresh 2022: Who and What Matters Most for the Future of Fresh

In this one-hour session, IRI and FMI will dig into the top trends happening now in fresh, including the balance between affordability and premiumization as price and promotion continue to play out at the shelf.

2021 Top Trends in Fresh Webinar Recordings

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Top Trends in Fresh: The Balance Between Premiumization and Affordability

Learn how to find the right balance between affordable and premium options in fresh to optimize sales, customer satisfaction and profitability.

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Top Trends in Fresh: Opportunities with Sustainability-Minded Consumer

Shoppers who are willing to make trade-offs for the environment represented 27% of fresh food spending in Q2 2021. They also spent 30% more than other shoppers on fresh foods. These increasingly valuable shoppers expect recyclable packaging and biodegradable ingredients and see organic, grass-fed and all-natural claims in the fresh aisle as givens. Now, they are starting to prioritize sustainability claims around food waste, animal welfare and nitrate-free products too.

2020 Top Trends in Fresh Webinar Recordings

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How COVID-19 is Reinforcing and Reshaping Top Trends in Fresh

During this webinar, part of the FMI and IRI ongoing “Top Trends in Fresh” series, find out what’s now happening in fresh, and all across the store, and what you need to know to be ready for future shifts as the virus continues to impact consumers and businesses across the country.

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Top Trends in Fresh: Preparing for a New Decade and Beyond

During this short, TED-style talk introduction to the 2020 Top Trends in Fresh series, we demonstrate how the trends are as imperative today as they have ever been and lay out a roadmap for this year’s study.

2019 Top Trends in Fresh Webinar Recordings

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Top Trends in Fresh - Balancing the Store Aisle Pendulum: Connecting Fresh and the Entire Store for Sale Success

MI and IRI delve into the latest sales data with a focus on what can be learned to deliver growth in 2019 and beyond.

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Top Trends in Fresh: Balancing the Store Size Pendulum

This webinar takes a deep dive into how the changing landscape of consumer options for purchasing fresh foods is reshaping shopper perceptions and preferences.

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Top Trends in Fresh: The Geographic Pendulum

IRI and FMI share how different channels impact fresh, the regions that are performing well and those that aren't.

2018 Top Trends in Fresh Webinar Recordings

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Top Trends in Fresh: Hyperlocalization, New Supply Chains and Prepared Food

This final installment of the 2018 Top Trends in Fresh webinar series focuses on how CPG manufacturers and retailers can view and navigate this complex environment through the lens of the consumer in order to achieve new growth in the perimeter.

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Top Trends in Fresh: The Connected Consumer and Personalization

The fourth installment of the 2018 Top Trends in Fresh webinar series, “The Connected Consumer and Personalization,” focuses on trends that are changing how consumers use digital and social for their shopping needs, as well as how personalization has evolved for fresh foods.

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Top Trends In Fresh: New Consumerism And The Customization Continuum

This webinar presentation shares the latest data on what’s happening in the perimeter, how retailers are responding to these changes and which solutions are making an impact with consumers.

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Top Trends In Fresh: Food Transparency and Social and Cultural Alignment

The second installment of the 2018 Top Trends in Fresh webinar series, “Food Transparency and Social and Cultural Alignment,” discusses the progress made in some areas as well as opportunity areas for future growth.

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IRI and FMI Top Trends in Fresh – Through Consumers’ Eyes

This webinar shares how holistic health and convenience trends are evolving through the voice of the consumer and how these trends differ across generations.

2017 Top Trends in Fresh White Paper and Webinar Recordings

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Top Trends in Fresh: Customization to the New Consumerism

In the fifth and final installment of the 2017 Top Trends in Fresh webinar series, IRI and FMI examine how retailers can capture growing consumer needs.

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Top Trends in Fresh: Hyperlocalization

Consumers want to know precisely where their food comes from — and shoppers’ desire for local food isn’t limited to the produce section. While this is still important, shoppers also want to support local businesses in their communities, ranging from the neighborhood bakery to ready-to-eat prepared foods found in a local deli or startup. The fourth installment of the Top Trends in Fresh webinar series, “Hyperlocalization,” will focus on how retailers can get in on the ground floor with local businesses to drive traffic and find new growth.

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Top Trends In Fresh- Atomization of Personalization

The third installment of the Top Trends in Fresh webinar series, “Atomization of Personalization,” focuses on how CPG retailers and manufacturers can leverage this vast amount of data to customize their shoppers’ experiences.

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Top Trends in Fresh: Social Strategy and Cultural Alignment

The second installment of the Top Trends in Fresh webinar series, “Social Strategy and Cultural Alignment,” focuses on how companies are aligning consumer and social values to their business operations.

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Top Trends in Fresh: Holistic Health

Staying healthy and happy means shopping outside the aisles and hitting the perimeter of the store for fresh foods like fruit, vegetables, dairy, meat and fish.

2016 Top Trends in Fresh Webinar Recordings

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Top Trends in Fresh: Connected Consumer

With e-commerce sales forecasted to grow to 10 percent of total grocery sales by 2022, retailers can position themselves now to win shoppers and market share. To find out more about the latest digital trends, across baby boomers, millennials and Generation X, listen to the final installment of Top Trends in Fresh webinar series focusing on the “Connected Consumer” presented by IRI and FMI.

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Top Trends in Fresh: Convenience

Convenience is definitely on the menu for today’s busy consumers and grocery retailers are responding by creating special offerings and introducing new areas within departments to serve these needs. Retailers that focus their efforts on tailoring these offerings to their store base can see sales increase rapidly. To find out more about these latest trends, watch this fourth installment of the Top Trends in Fresh webinar series focusing on “Convenience” hosted by FMI and IRI. ?

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Top Trends in Fresh: New Supply Chains

The farm-to-table trend is intensifying, because more and more consumers want to know where their food is coming from, and they want to minimize the distance their food travels before it is eaten. To find out how retailers are making farm-to-grocery a reality by turning the traditional supply chain upside down, watch this third installment of the Top Trends in Fresh webinar series focusing on “New Supply Chains” hosted by IRI and FMI.

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Top Trends in Fresh: Fresh Prepared

Consumers want fast, fresh and healthy food options at an affordable price, so grocery retailers are providing grab-and-go options that are becoming more varied and sophisticated by the minute. To keep up with the latest trends in the fast-growing perimeter department, watch this second installment of the Top Trends in Fresh webinar series focusing on “Prepared Foods and Specialty” hosted by IRI and FMI.

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Top Trends in Fresh: Food Transparency

Because today’s consumers want to know what’s in their food and where it comes from, the first webinar's focus was on “Food Transparency.” Transparency is more important than ever to consumers, so retailers who are on the forefront of marketing and merchandising these products grow sales up to 25 percent faster than average.