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U.S. Grocery Shopper Trends 2024: Online

FMI and the Hartman Group

Electronic (digital download/no shipping)

Member - $0.00
NonMember - $200.00


Beyond price and quality, shoppers define value to include relevance, convenience and experience. To meet household needs, what criteria do shoppers use to assess value and what drives their choice of grocery stores? These questions and more are explored in FMI's U.S. Grocery Shopper Trends 2024 series. This report continues to follow the evolving digital shopping landscape as shoppers strive to balance needs for convenience, savings, discovery and experience. ​Key topics include:​ online grocery shopping frequency, ​spending online across ages and channels, ordering methods and online subscriptions, grocery store apps and quality,​and technology-enabled online grocery shopping tactics.

Product Details:

Product ID: 1000415
Publication Year: 2024
Pages, Size, or Length: 16