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Beyond price and quality, shoppers define value to include relevance, convenience and experience. To meet household needs, what criteria do shoppers use to assess value and what drives their choice of grocery stores? These questions and more are explored in FMI's U.S. Grocery Shopper Trends 2024 series. This report seeks to understand the evolution of selected eating behaviors and needs that most directly shape the priorities and behaviors of grocery shoppers, ranging from personal nutritional objectives to the social contexts for meals. Key topics include: cooking enjoyment, sources of meal inspiration, meal prep times, workplace meals, eating approaches, and food safety.
Product ID: | 1000416 |
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Publication Year: | 2024 |
Pages, Size, or Length: | 15 |
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