U.S. Grocery Shopper Trends 2019

Description:

The 2019 U.S. Grocery Shopper Trends report, prepared by the Hartman Group, tracks trends among U.S.grocery shoppers. Building on more than four decades of research into grocery shopping behaviors, including last year's examination of what it means to "eat well' and "shop well," this year's study takes a deeper look at personalization in the context of grocery retail. We explore how consumers personalize their eating and negotiate needs within their household and examine how grocery retailers can support shoppers as they pursue their ideal, individualized ways of eating. Data tables for this report are available here.