Leveraging Master Data as an Enterprise Asset to WIN in Omni Channel Thursday, April 18, 2019 (2pm - 3pm US/Eastern)

The registration period for this meeting has ended.

By 2022, 70% of US consumers will grocery shop online but many retailers will admit they aren't ready for this. Over the last three years, FMI and Nielsen have done extensive work outlining the imperatives that are necessary for retailers to implement in order to win in omnichannel.

Master data management is a comprehensive method of enabling an enterprise to link all of its critical data to a common point of reference. During the webinar, Nielsen will outline the tremendous need and benefits for companies that employ a successful master data management strategy.

Brands & Retailers will learn the steps to take to evaluate their business and transform their data management practices, enabling Business model refinement and operational execution savings.

We will discuss why a data management strategy will enable you to put the digitally enabled shopper - the conscious consumer at the center of all decisions driving Brands & Retailers to win in Ominchannel.

Speaker:
Karen Worton
SVP Product Leadership - Reference Data as a Service
Nielsen