Shopper Solutions Planning Beyond Category Management

Thursday, May 4, 2017 (2pm - 3pm US/Eastern)

Shopper Solutions Planning is a core component of the new Shopper-Centric Retailing business model. Building upon the March 22nd webinar, which defined what change must take place and why, this webinar will focus on what is next after Category Management. We will discuss the strategic umbrella which aligns the process with the retailer's go-to-market positioning and competitive environment. We will then cover the sequenced steps of Shopper Solutions Planning from shopper insights to solution planning and execution.

Topics to be discussed will include:
• Strategic positioning that “frames” the process
• Shopper insights
• Internal/external assessment
• Marketplace assessment
• Solution goals and strategy
• Shopping experience
• Solution plan implementation
• Digital application

Win Weber, CEO of Winston Weber & Associates and Jean-Michel Fally, Deloitte Consulting Retail Leader, will lead this discussion.