Shopper Centric Retailing Part I

Tuesday, April 4, 2017 (2pm - 3pm US/Eastern)
FMI Webinar

By change, we mean evolving beyond ingrained business practices to a business model that has a fully integrated top-down, cross-functional focus on the shopper and enhancement of the shopping experience. Based on the recent FMI/WWA/Deloitte industry survey, retailers and consumer products companies alike find that it is time to evolve beyond Category Management and face the realities and challenges of Shopper needs in the 21st century.

Win Weber, original architect of category management and CEO of Winston Weber & Associates, and Jean-Michel Fally, Deloitte Consulting Retail Leader, will discuss the case for change.

Topics to be discussed will include:
What is Shopper-Centric Retailing
What we learned from research and survey
What are the limitations of category management
What must change and why!
How do these changes impact suppliers
Why must change take place NOW!