Using Cause Marketing to Engage Shoppers and Boost Shopper Loyalty

Tuesday, October 28, 2014 (2pm - 3pm US/Eastern)


Are you looking for a meaningful way to engage shoppers? For retail food stores, making a connection with shoppers is the key to strengthening customer loyalty. A great way to do this is through philanthropic involvement. By activating a cause-related program at retail, you can give shoppers an opportunity to make a difference in their community. As an example, the Milk Processor Education Program (MilkPEP) will share information on its innovative national feeding program, The Great American Milk Drive. This program is designed to get gallons of milk to the hungry families who need it most while also making a difference at retail. From custom retailer programs, to driving shoppers to the dairy case, there are many ways retailers can bring the program to life for the greater good.

Retailers who participate in this webinar will:
Learn how they can get involved in highly scalable and customizable opportunities through retail activation
Hear examples of engagement tactics including check-out programs, in-store POS, on-site donation events and partnering with milk companies for retail match efforts
Discover how they can take part in the Great American Milk Drive and make a real impact on their local communities

View FMI Sustainability and Food Waste Updates at www.fmi.org/sustainability


Sponsors and Sponsorship Information:

The Milk Processor Education Program